Gallery images7
median images per top listing
Brand video8 of 10
top sellers include a brand-uploaded video
0%
Creator videos10
median creator videos per top listing
A+ Content10 of 10
top sellers use A+ (enhanced brand) content
0%
How Bathing compares
This category's top sellers vs. the median Baby category and all benchmarked Amazon categories.
Gallery images
Bathing
7
Baby median
7
All Amazon
6
Brand video
Bathing
8 of 10
Baby median
8 of 10
All Amazon
7 of 10
Creator videos
Bathing
10
Baby median
10
All Amazon
8
A+ Content
Bathing
10 of 10
Baby median
10 of 10
All Amazon
9 of 10
What this benchmark means
- A+ Content is table stakes: 10 of 10 top sellers use it. A listing without A+ is visibly behind every leader on the shelf.
- Creator content is saturated: the median top listing carries 10 creator videos. Having creator video isn't a differentiator in Bathing — having better creator video is.
- The leaders are entrenched — a median of 6,471 reviews at 4.8 stars. Content parity with this benchmark is the price of entry; review volume takes longer to build.
The numbers
| Content benchmark | Top 10 best sellers (August 2026) |
|---|---|
| Gallery imagesMedian image count across top listings | 7 |
| Brand videoShare with a brand-uploaded product video | 8 of 10 listings |
| Creator videosMedian count of Amazon Influencer / creator videos | 10 |
| A+ ContentShare with A+ (enhanced brand) content | 10 of 10 listings |
| Star ratingMedian listing rating | 4.8 stars |
| ReviewsMedian review count | 6,471 |
Top sellers in Bathing
The top-ranked listings in this category's benchmark cohort (August 2026 snapshot) — the pages setting the content bar above.
- 1Cristina's Curls Baby Shampoo & Body Wash – Gentle Low-Foam Head-To-Toe Clean For Newborns And Sensitive Skin
- 2TUBBY TODD Hair + Body Wash, Baby Shampoo and Body Wash | Gentle, Natural Baby Wash for Newborns, Babies, and…
- 3TS Kids Shampoo & Bodywash Free Sulfate, Parabens, Silicones, Allergen (14.1 fl oz, 400ml) (Kids Bodywash)
- 4Johnson's Baby Head-to-Toe Wash & Shampoo, Tear Free, 27.1 fl. oz Gentle scent 27.1 Fl Oz (Pack of 1)
- 5The Honest Company Shampoo & Body Wash, Tear-Free, Fragrance-Free, 10 fl oz Unscented 10 Fl Oz (Pack of 1)
Frequently asked questions
- How many images do top Bathing listings have on Amazon?
- The median top-10 best seller in Amazon's Baby > Baby Care > Bathing category has 7 gallery images (as of August 2026).
- Do best-selling Bathing products use A+ Content?
- 10 of 10 of the top 10 best sellers in this category use A+ Content on their product pages.
- How much video do top Bathing listings on Amazon have?
- 8 of 10 top sellers include a brand-uploaded video, and the median listing carries 10 creator (Amazon Influencer) videos.
- What rating do top Bathing products have on Amazon?
- The median top seller in this category holds a 4.8-star rating across 6,471 reviews.
Falling behind on Amazon?
Benchmark your digital shelf against top sellers to find the biggest opportunities to increase sales — and the content gaps behind them.
More in Baby Care
Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.