median images in the median Diapering category
top sellers with a brand video, median category
median creator videos per top listing
top sellers using A+ Content, median category
Most content-saturated
Diapering categories where the leaders are most built out — expect a high content bar.
Biggest content openings
Diapering categories where even the top sellers are light on content — the fastest places to stand out.
Diapering categories
Benchmarks for each Diapering category, measured from the top 10 best sellers.
| Category | Images | Brand video | Creator videos | A+ Content |
|---|---|---|---|---|
| Changing Tables | 7 | 6 of 10 | 10 | 10 of 10 |
| Cloth Diaper Accessories | 8 | 9 of 10 | 10 | 10 of 10 |
| Cloth Diapers | 6 | 5 of 10 | 10 | 10 of 10 |
| Diaper Bags | 7 | 10 of 10 | 10 | 10 of 10 |
| Diaper Creams & Ointments | 6 | 8 of 10 | 10 | 10 of 10 |
| Diaper Pails & Refills | 7 | 6 of 10 | 10 | 9 of 10 |
| Diaper Stackers & Caddies | 8 | 8 of 10 | 10 | 9 of 10 |
| Disposable Diapers | 8 | 10 of 10 | 10 | 9 of 10 |
| Portable Changing Pads | 6 | 8 of 10 | 10 | 10 of 10 |
| Powders | 7 | 8 of 10 | 10 | 10 of 10 |
| Wipes & Holders | 7 | 9 of 10 | 10 | 10 of 10 |
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Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.