Gallery images7
median images per top listing
Brand video6 of 10
top sellers include a brand-uploaded video
0%
Creator videos10
median creator videos per top listing
A+ Content9 of 10
top sellers use A+ (enhanced brand) content
0%
How Diaper Pails & Refills compares
This category's top sellers vs. the median Baby category and all benchmarked Amazon categories.
Gallery images
Diaper Pails & Refills
7
Baby median
7
All Amazon
6
Brand video
Diaper Pails & Refills
6 of 10
Baby median
8 of 10
All Amazon
7 of 10
Creator videos
Diaper Pails & Refills
10
Baby median
10
All Amazon
8
A+ Content
Diaper Pails & Refills
9 of 10
Baby median
10 of 10
All Amazon
9 of 10
What this benchmark means
- A+ Content is table stakes: 9 of 10 top sellers use it. A listing without A+ is visibly behind every leader on the shelf.
- Creator content is saturated: the median top listing carries 10 creator videos. Having creator video isn't a differentiator in Diaper Pails & Refills — having better creator video is.
- The leaders are entrenched — a median of 12,501 reviews at 4.8 stars. Content parity with this benchmark is the price of entry; review volume takes longer to build.
The numbers
| Content benchmark | Top 10 best sellers (August 2026) |
|---|---|
| Gallery imagesMedian image count across top listings | 7 |
| Brand videoShare with a brand-uploaded product video | 6 of 10 listings |
| Creator videosMedian count of Amazon Influencer / creator videos | 10 |
| A+ ContentShare with A+ (enhanced brand) content | 9 of 10 listings |
| Star ratingMedian listing rating | 4.8 stars |
| ReviewsMedian review count | 12,501 |
Top sellers in Diaper Pails & Refills
The top-ranked listings in this category's benchmark cohort (August 2026 snapshot) — the pages setting the content bar above.
- 1Diaper Genie Essentials Round Refill 4-Pack | Holds Up to 1280 Newborn Diapers | Features Unscented Continuous…
- 2Ubbi Disposable Baby Diaper Sacks, Lavender Scented, 200 Count | Easy-To-Tie Tabs, Made from 50% Recycled Mate…
- 3Diaper Genie Easy Roll Refill | 30 Bags Per Refill | Holds Up to 1410 Newborn Diapers | Odor Control | Diaper…
- 4ChoiceRefill Compatible with Diaper Genie Pails, 4-Pack, 1300count 325 Count (Pack of 4)
- 5Ubbi Diaper Pail Plastic Bags, 13-Gallon Capacity, 3 Pack, 75 Count | Disposable Baby Waste Bags, Made from 50…
Frequently asked questions
- How many images do top Diaper Pails & Refills listings have on Amazon?
- The median top-10 best seller in Amazon's Baby > Diapering > Diaper Pails & Refills category has 7 gallery images (as of August 2026).
- Do best-selling Diaper Pails & Refills products use A+ Content?
- 9 of 10 of the top 10 best sellers in this category use A+ Content on their product pages.
- How much video do top Diaper Pails & Refills listings on Amazon have?
- 6 of 10 top sellers include a brand-uploaded video, and the median listing carries 10 creator (Amazon Influencer) videos.
- What rating do top Diaper Pails & Refills products have on Amazon?
- The median top seller in this category holds a 4.8-star rating across 12,501 reviews.
Falling behind on Amazon?
Benchmark your digital shelf against top sellers to find the biggest opportunities to increase sales — and the content gaps behind them.
More in Diapering
Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.