Gallery images7
median images per top listing
Brand video8 of 10
top sellers include a brand-uploaded video
0%
Creator videos10
median creator videos per top listing
A+ Content10 of 10
top sellers use A+ (enhanced brand) content
0%
How Powders compares
This category's top sellers vs. the median Baby category and all benchmarked Amazon categories.
Gallery images
Powders
7
Baby median
7
All Amazon
6
Brand video
Powders
8 of 10
Baby median
8 of 10
All Amazon
7 of 10
Creator videos
Powders
10
Baby median
10
All Amazon
8
A+ Content
Powders
10 of 10
Baby median
10 of 10
All Amazon
9 of 10
What this benchmark means
- A+ Content is table stakes: 10 of 10 top sellers use it. A listing without A+ is visibly behind every leader on the shelf.
- Creator content is saturated: the median top listing carries 10 creator videos. Having creator video isn't a differentiator in Powders — having better creator video is.
- The leaders are entrenched — a median of 2,528 reviews at 4.7 stars. Content parity with this benchmark is the price of entry; review volume takes longer to build.
The numbers
| Content benchmark | Top 10 best sellers (August 2026) |
|---|---|
| Gallery imagesMedian image count across top listings | 7 |
| Brand videoShare with a brand-uploaded product video | 8 of 10 listings |
| Creator videosMedian count of Amazon Influencer / creator videos | 10 |
| A+ ContentShare with A+ (enhanced brand) content | 10 of 10 listings |
| Star ratingMedian listing rating | 4.7 stars |
| ReviewsMedian review count | 2,528 |
Top sellers in Powders
The top-ranked listings in this category's benchmark cohort (August 2026 snapshot) — the pages setting the content bar above.
- 1Johnson's Baby Powder with Cornstarch, Aloe & Vitamin E, 15 oz | Hypoallergenic, No Added Parabens & Dyes, Des…
- 2Johnson's Baby Naturally Derived Cornstarch Baby Powder, 1.5 oz Aloe 1.5 Ounce (Pack of 1)
- 3Caldesene Medicated Protecting Body Powder with Zinc & Cornstarch, 5 Oz | Talc-Free Baby Powder, Soothes & Pro…
- 4Talc-Free Organic Baby Powder - Non-Toxic Dusting Powder for Baby & Body | Triple Action Moisture & Chafing De…
- 5Amazon Basics Cornstarch Baby Powder, Hypoallergenic with Aloe and Vitamin E, 15 oz, 1 Pack Aloe Vera
Frequently asked questions
- How many images do top Powders listings have on Amazon?
- The median top-10 best seller in Amazon's Baby > Diapering > Powders category has 7 gallery images (as of August 2026).
- Do best-selling Powders products use A+ Content?
- 10 of 10 of the top 10 best sellers in this category use A+ Content on their product pages.
- How much video do top Powders listings on Amazon have?
- 8 of 10 top sellers include a brand-uploaded video, and the median listing carries 10 creator (Amazon Influencer) videos.
- What rating do top Powders products have on Amazon?
- The median top seller in this category holds a 4.7-star rating across 2,528 reviews.
Falling behind on Amazon?
Benchmark your digital shelf against top sellers to find the biggest opportunities to increase sales — and the content gaps behind them.
More in Diapering
Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.