Gallery images8
median images per top listing
Brand video10 of 10
top sellers include a brand-uploaded video
0%
Creator videos10
median creator videos per top listing
A+ Content9 of 10
top sellers use A+ (enhanced brand) content
0%
How Disposable Diapers compares
This category's top sellers vs. the median Baby category and all benchmarked Amazon categories.
Gallery images
Disposable Diapers
8
Baby median
7
All Amazon
6
Brand video
Disposable Diapers
10 of 10
Baby median
8 of 10
All Amazon
7 of 10
Creator videos
Disposable Diapers
10
Baby median
10
All Amazon
8
A+ Content
Disposable Diapers
9 of 10
Baby median
10 of 10
All Amazon
9 of 10
What this benchmark means
- Disposable Diapers is an image-heavy category: the median top listing has 8 gallery images vs. 6 across all benchmarked Amazon categories. Buyers here expect to see the product from every angle before they commit.
- A+ Content is table stakes: 9 of 10 top sellers use it. A listing without A+ is visibly behind every leader on the shelf.
- Creator content is saturated: the median top listing carries 10 creator videos. Having creator video isn't a differentiator in Disposable Diapers — having better creator video is.
- The leaders are entrenched — a median of 40,292 reviews at 4.8 stars. Content parity with this benchmark is the price of entry; review volume takes longer to build.
The numbers
| Content benchmark | Top 10 best sellers (August 2026) |
|---|---|
| Gallery imagesMedian image count across top listings | 8 |
| Brand videoShare with a brand-uploaded product video | 10 of 10 listings |
| Creator videosMedian count of Amazon Influencer / creator videos | 10 |
| A+ ContentShare with A+ (enhanced brand) content | 9 of 10 listings |
| Star ratingMedian listing rating | 4.8 stars |
| ReviewsMedian review count | 40,292 |
Top sellers in Disposable Diapers
The top-ranked listings in this category's benchmark cohort (August 2026 snapshot) — the pages setting the content bar above.
- 1FitRight Adult Incontinence Briefs with Tabs, Moderate Absorbency, XL, 56" to 64", 20 Count 20 Count X-Large
- 2Huggies Little Movers Diapers Size 8, 76 Count (2 Packs of 38) Size 8 76
- 3Huggies Little Movers Diapers Size 7, 88 Count (2 Packs of 44) Size 7 88
- 4Pampers Swim Diapers - Splashers - Size 4, 18 Count, Gap-Free Disposable Baby Swimming Pants Size 4 18
- 5Pampers Swaddlers Diapers, Size 5 (20-37 lbs), 132 Count, Fragrance Free, Hypoallergenic, Absorbent, Pediatric…
Frequently asked questions
- How many images do top Disposable Diapers listings have on Amazon?
- The median top-10 best seller in Amazon's Baby > Diapering > Disposable Diapers category has 8 gallery images (as of August 2026).
- Do best-selling Disposable Diapers products use A+ Content?
- 9 of 10 of the top 10 best sellers in this category use A+ Content on their product pages.
- How much video do top Disposable Diapers listings on Amazon have?
- 10 of 10 top sellers include a brand-uploaded video, and the median listing carries 10 creator (Amazon Influencer) videos.
- What rating do top Disposable Diapers products have on Amazon?
- The median top seller in this category holds a 4.8-star rating across 40,292 reviews.
Falling behind on Amazon?
Benchmark your digital shelf against top sellers to find the biggest opportunities to increase sales — and the content gaps behind them.
More in Diapering
Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.