Gallery images7
median images per top listing
Brand video9 of 10
top sellers include a brand-uploaded video
0%
Creator videos10
median creator videos per top listing
A+ Content10 of 10
top sellers use A+ (enhanced brand) content
0%
How Wipes & Holders compares
This category's top sellers vs. the median Baby category and all benchmarked Amazon categories.
Gallery images
Wipes & Holders
7
Baby median
7
All Amazon
6
Brand video
Wipes & Holders
9 of 10
Baby median
8 of 10
All Amazon
7 of 10
Creator videos
Wipes & Holders
10
Baby median
10
All Amazon
8
A+ Content
Wipes & Holders
10 of 10
Baby median
10 of 10
All Amazon
9 of 10
What this benchmark means
- A+ Content is table stakes: 10 of 10 top sellers use it. A listing without A+ is visibly behind every leader on the shelf.
- Creator content is saturated: the median top listing carries 10 creator videos. Having creator video isn't a differentiator in Wipes & Holders — having better creator video is.
- The leaders are entrenched — a median of 53,100 reviews at 4.7 stars. Content parity with this benchmark is the price of entry; review volume takes longer to build.
The numbers
| Content benchmark | Top 10 best sellers (August 2026) |
|---|---|
| Gallery imagesMedian image count across top listings | 7 |
| Brand videoShare with a brand-uploaded product video | 9 of 10 listings |
| Creator videosMedian count of Amazon Influencer / creator videos | 10 |
| A+ ContentShare with A+ (enhanced brand) content | 10 of 10 listings |
| Star ratingMedian listing rating | 4.7 stars |
| ReviewsMedian review count | 53,100 |
Top sellers in Wipes & Holders
The top-ranked listings in this category's benchmark cohort (August 2026 snapshot) — the pages setting the content bar above.
- 1Huggies Natural Care Sensitive Baby Wipes, Unscented, Hypoallergenic, 99% Purified Water, 12 Flip-Top Packs (7…
- 2Amazon Elements Baby Wipes, Unscented, Hypoallergenic, Alcohol-Free, With Aloe and Vitamin E, 810 Count, Flip-…
- 3Huggies Simply Clean Baby Wipes, Unscented, 11 Packs, 704 Wipes 64 Count (Pack of 11)
- 4WaterWipes Sensitive+ Newborn & Baby Wipes, 3-In-1 Cleans, Cares, Protects, 99.9% Water, Unscented & Hypoaller…
- 5Amazon Elements Baby Wipes, Sensitive, Unscented, Cleans Gently, 810 Count, Flip-Top Packs, Pack of 9 90 Count…
Frequently asked questions
- How many images do top Wipes & Holders listings have on Amazon?
- The median top-10 best seller in Amazon's Baby > Diapering > Wipes & Holders category has 7 gallery images (as of August 2026).
- Do best-selling Wipes & Holders products use A+ Content?
- 10 of 10 of the top 10 best sellers in this category use A+ Content on their product pages.
- How much video do top Wipes & Holders listings on Amazon have?
- 9 of 10 top sellers include a brand-uploaded video, and the median listing carries 10 creator (Amazon Influencer) videos.
- What rating do top Wipes & Holders products have on Amazon?
- The median top seller in this category holds a 4.7-star rating across 53,100 reviews.
Falling behind on Amazon?
Benchmark your digital shelf against top sellers to find the biggest opportunities to increase sales — and the content gaps behind them.
More in Diapering
Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.