Gallery images6
median images in the median Baby Stationery category
Brand video2 of 10
top sellers with a brand video, median category
0%
Creator videos2
median creator videos per top listing
A+ Content5 of 10
top sellers using A+ Content, median category
0%
Baby Stationery categories
Benchmarks for each Baby Stationery category, measured from the top 10 best sellers.
| Category | Images | Brand video | Creator videos | A+ Content |
|---|---|---|---|---|
| Birth Announcements | 8 | 8 of 10 | 2 | 4 of 10 |
| Invitations | 5 | 1 of 10 | 0 | 5 of 10 |
| Thank You Cards | 6 | 2 of 10 | 3 | 6 of 10 |
Falling behind on Amazon?
Benchmark your digital shelf against top sellers to find the biggest opportunities to increase sales — and the content gaps behind them.
More in Baby
Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.