Gallery images5
median images per top listing
Brand video1 of 10
top sellers include a brand-uploaded video
0%
Creator videos0
median creator videos per top listing
A+ Content5 of 10
top sellers use A+ (enhanced brand) content
0%
How Invitations compares
This category's top sellers vs. the median Baby category and all benchmarked Amazon categories.
Gallery images
Invitations
5
Baby median
7
All Amazon
6
Brand video
Invitations
1 of 10
Baby median
8 of 10
All Amazon
7 of 10
Creator videos
Invitations
0
Baby median
10
All Amazon
8
A+ Content
Invitations
5 of 10
Baby median
10 of 10
All Amazon
9 of 10
What this benchmark means
- A+ Content is still an open lever here — only 5 of 10 top sellers use it, so a well-built A+ module puts you ahead of most of the category's leaders, not just its average sellers.
- Creator video is essentially absent from top Invitations listings — a first-mover opportunity for any brand willing to seed creator content in this category.
The numbers
| Content benchmark | Top 10 best sellers (August 2026) |
|---|---|
| Gallery imagesMedian image count across top listings | 5 |
| Brand videoShare with a brand-uploaded product video | 1 of 10 listings |
| Creator videosMedian count of Amazon Influencer / creator videos | 0 |
| A+ ContentShare with A+ (enhanced brand) content | 5 of 10 listings |
| Star ratingMedian listing rating | 4.8 stars |
| ReviewsMedian review count | 173 |
Top sellers in Invitations
The top-ranked listings in this category's benchmark cohort (August 2026 snapshot) — the pages setting the content bar above.
- 1HAPPYLAND Gender Reveal Decorations Sash and Tinplate Badge Mommy to Be and Daddy to Be Baby Shower
- 2Blue Little Feet Baby Shower Stickers, Thank You for Showering Our Baby with Love, 50 Count, 2 Inch, Boy Theme…
- 351 Pcs Bear Diaper Raffle Tickets with Diaper Raffle Card Box for Baby Shower Supplies, Blue Bear Themed Inser…
- 4Geyee 60 Pieces Baby Shower Scratch off Game Funny Raffle Cards Baby Shower Party Games Decorations Cute Activ…
- 5SIXEIGHT A Little Pumpkin Is On The Way Baby Shower Invitation, 25 Sets Baby Shower Invites with Envelopes, Di…
Frequently asked questions
- How many images do top Invitations listings have on Amazon?
- The median top-10 best seller in Amazon's Baby > Baby Stationery > Invitations category has 5 gallery images (as of August 2026).
- Do best-selling Invitations products use A+ Content?
- 5 of 10 of the top 10 best sellers in this category use A+ Content on their product pages.
- How much video do top Invitations listings on Amazon have?
- 1 of 10 top sellers include a brand-uploaded video, and the median listing carries 0 creator (Amazon Influencer) videos.
- What rating do top Invitations products have on Amazon?
- The median top seller in this category holds a 4.8-star rating across 173 reviews.
Falling behind on Amazon?
Benchmark your digital shelf against top sellers to find the biggest opportunities to increase sales — and the content gaps behind them.
More in Baby Stationery
Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.