Gallery images6
median images per top listing
Brand video2 of 10
top sellers include a brand-uploaded video
0%
Creator videos3
median creator videos per top listing
A+ Content6 of 10
top sellers use A+ (enhanced brand) content
0%
How Thank You Cards compares
This category's top sellers vs. the median Baby category and all benchmarked Amazon categories.
Gallery images
Thank You Cards
6
Baby median
7
All Amazon
6
Brand video
Thank You Cards
2 of 10
Baby median
8 of 10
All Amazon
7 of 10
Creator videos
Thank You Cards
3
Baby median
10
All Amazon
8
A+ Content
Thank You Cards
6 of 10
Baby median
10 of 10
All Amazon
9 of 10
What this benchmark means
- Creator video adoption is early: category leaders carry a median of just 3 creator videos. A steady creator content pipeline is one of the fastest ways to out-content this category's top sellers.
The numbers
| Content benchmark | Top 10 best sellers (August 2026) |
|---|---|
| Gallery imagesMedian image count across top listings | 6 |
| Brand videoShare with a brand-uploaded product video | 2 of 10 listings |
| Creator videosMedian count of Amazon Influencer / creator videos | 3 |
| A+ ContentShare with A+ (enhanced brand) content | 6 of 10 listings |
| Star ratingMedian listing rating | 4.8 stars |
| ReviewsMedian review count | 287 |
Top sellers in Thank You Cards
The top-ranked listings in this category's benchmark cohort (August 2026 snapshot) — the pages setting the content bar above.
- 1Copy King Baby Thank You Cards, 5x7 inches, 25 Cards | With Envelopes, Personalized Photo, Birth Announcement…
- 2100 Bulk Khaki Thank You Cards with Kraft Envelopes and stickers - 4 Minimalistic Designs Blank Thank You Note…
- 3AZEN 32 Sets Bulk Gifts, Hand Cream and Lip Balm Bulk Set with Organza Bag Thank You Card, Baby Shower Wedding…
- 4High-end Thank You Cards with Envelopes - 36 PK Heavy-duty Gold Thank You Notes 4x6 Inches Baby Shower Thank Y…
- 5Decorably 24 Pack Glitter 6x4in Box of Thank You Cards with Envelopes | Stickers, 24 Beautiful Assorted Design…
Frequently asked questions
- How many images do top Thank You Cards listings have on Amazon?
- The median top-10 best seller in Amazon's Baby > Baby Stationery > Thank You Cards category has 6 gallery images (as of August 2026).
- Do best-selling Thank You Cards products use A+ Content?
- 6 of 10 of the top 10 best sellers in this category use A+ Content on their product pages.
- How much video do top Thank You Cards listings on Amazon have?
- 2 of 10 top sellers include a brand-uploaded video, and the median listing carries 3 creator (Amazon Influencer) videos.
- What rating do top Thank You Cards products have on Amazon?
- The median top seller in this category holds a 4.8-star rating across 287 reviews.
Falling behind on Amazon?
Benchmark your digital shelf against top sellers to find the biggest opportunities to increase sales — and the content gaps behind them.
More in Baby Stationery
Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.