Gallery images8
median images per top listing
Brand video8 of 10
top sellers include a brand-uploaded video
0%
Creator videos2
median creator videos per top listing
A+ Content4 of 10
top sellers use A+ (enhanced brand) content
0%
How Birth Announcements compares
This category's top sellers vs. the median Baby category and all benchmarked Amazon categories.
Gallery images
Birth Announcements
8
Baby median
7
All Amazon
6
Brand video
Birth Announcements
8 of 10
Baby median
8 of 10
All Amazon
7 of 10
Creator videos
Birth Announcements
2
Baby median
10
All Amazon
8
A+ Content
Birth Announcements
4 of 10
Baby median
10 of 10
All Amazon
9 of 10
What this benchmark means
- Birth Announcements is an image-heavy category: the median top listing has 8 gallery images vs. 6 across all benchmarked Amazon categories. Buyers here expect to see the product from every angle before they commit.
- A+ Content is still an open lever here — only 4 of 10 top sellers use it, so a well-built A+ module puts you ahead of most of the category's leaders, not just its average sellers.
- Creator video adoption is early: category leaders carry a median of just 2 creator videos. A steady creator content pipeline is one of the fastest ways to out-content this category's top sellers.
The numbers
| Content benchmark | Top 10 best sellers (August 2026) |
|---|---|
| Gallery imagesMedian image count across top listings | 8 |
| Brand videoShare with a brand-uploaded product video | 8 of 10 listings |
| Creator videosMedian count of Amazon Influencer / creator videos | 2 |
| A+ ContentShare with A+ (enhanced brand) content | 4 of 10 listings |
| Star ratingMedian listing rating | 4.7 stars |
| ReviewsMedian review count | 127 |
Top sellers in Birth Announcements
The top-ranked listings in this category's benchmark cohort (August 2026 snapshot) — the pages setting the content bar above.
- 1Big Bro Dog Bandana Pregnancy Announcement Baby Announcement to Grandparents (X-Small)
- 2Dog Bandana Pregnancy Announcement Big Sister Baby Reveal, Small
- 3Dog Bandana Pregnancy Announcement Big Sister Baby Reveal Oatmeal Cream Minimal Neutral Color Announcement to…
- 4Baby Monthly Milestone Markers Disc, Wooden 3D Milestone Cards for Photos, Baby Announcement Sign,Slate Blue,…
- 5Baby Announcement Sign with Pen, 5.9 Inch Wooden Hello World Newborn Sign | Sign for Hospital, 3D Birth Announ…
Frequently asked questions
- How many images do top Birth Announcements listings have on Amazon?
- The median top-10 best seller in Amazon's Baby > Baby Stationery > Birth Announcements category has 8 gallery images (as of August 2026).
- Do best-selling Birth Announcements products use A+ Content?
- 4 of 10 of the top 10 best sellers in this category use A+ Content on their product pages.
- How much video do top Birth Announcements listings on Amazon have?
- 8 of 10 top sellers include a brand-uploaded video, and the median listing carries 2 creator (Amazon Influencer) videos.
- What rating do top Birth Announcements products have on Amazon?
- The median top seller in this category holds a 4.7-star rating across 127 reviews.
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Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.