Gallery images7
median images in the median Activity & Entertainment category
Brand video9 of 10
top sellers with a brand video, median category
0%
Creator videos10
median creator videos per top listing
A+ Content9 of 10
top sellers using A+ Content, median category
0%
Activity & Entertainment categories
Benchmarks for each Activity & Entertainment category, measured from the top 10 best sellers.
| Category | Images | Brand video | Creator videos | A+ Content |
|---|---|---|---|---|
| Baby Gyms & Playmats | 6 | 10 of 10 | 10 | 10 of 10 |
| Bouncers, Jumpers & Swings | 7 | 9 of 10 | 10 | 10 of 10 |
| Floor Seats & Loungers | 6 | 7 of 10 | 10 | 9 of 10 |
| Playards | 7 | 9 of 10 | 10 | 9 of 10 |
| Walkers | 7 | 7 of 10 | 10 | 9 of 10 |
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Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.