median images in the median Gifts category
top sellers with a brand video, median category
median creator videos per top listing
top sellers using A+ Content, median category
Gifts categories
Benchmarks for each Gifts category, measured from the top 10 best sellers.
| Category | Images | Brand video | Creator videos | A+ Content |
|---|---|---|---|---|
| Albums, Frames & Journals | 7 | 8 of 10 | 10 | 9 of 10 |
| Gift Baskets | 8 | 4 of 10 | 10 | 9 of 10 |
| Gift Sets | 8 | 7 of 10 | 10 | 9 of 10 |
| Keepsakes | 8 | 8 of 10 | 10 | 9 of 10 |
| Money Banks | 6 | 7 of 10 | 10 | 10 of 10 |
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Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.
