Falling behind on​​​​‌‍​‍​‍‌‍‌​‍‌‍‍‌‌‍‌‌‍‍‌‌‍‍​‍​‍​‍‍​‍​‍‌​‌‍​‌‌‍‍‌‍‍‌‌‌​‌‍‌​‍‍‌‍‍‌‌‍​‍​‍​‍​​‍​‍‌‍‍​‌​‍‌‍‌‌‌‍‌‍​‍​‍​‍‍​‍​‍​‍‌​‌‌​‌‌‌‌‍‌​‌‍‍‌‌‍​‍‌‍‍‌‌‍‍‌‌​‌‍‌‌‌‍‍‌‌​​‍‌‍‌‌‌‍‌​‌‍‍‌‌‌​​‍‌‍‌‌‍‌‍‌​‌‍‌‌​‌‌​​‌​‍‌‍‌‌‌​‌‍‌‌‌‍‍‌‌​‌‍​‌‌‌​‌‍‍‌‌‍‌‍‍​‍‌‍‍‌‌‍‌​​‌​‍‌​​​‌‍​‌‍​‍​‌​​‍‌‌‍​‌‌‍‌‍​‍‌​‍‌​‌​‌‌‌‍‌​​‍‌​‌​​​‌​‍​​​​​‍‌‌‍​‍‌‍‌​​‌‌​‍​​‍‌‌‍​‍​‌​​‌​‌‍‌‍​​‍‌‍‌‍​​‌​‌‌​‌‌‍‌‌‌‍‌‌‌‍​‍​‍‌‌​‌‍‌‌​​‌‍‌‌​‌‌​​‌‍​‌‌‍‌‌‍‌‌​‍‌​​‌‍​‌‌‌​‌‍‍​​‌‌​‌‍‌‌‌‍​‌‌​‌‍‍‌‌‍‌‍‍‌​​‍‌‌​‌‌‌​​‍‌‌‌‍‍‌‍‌‌‌‍‌​‍‌‌​​‌​‌​​‍‌‌​​‌​‌​​‍‌‌​​‍​​‍‌‍‌​‌‍​​​‌‌‍​​‌‍‌‍‌‌​‌​​‌‌‌‍​​​‍‌‍‌‍​‍‌​‍‌‌​​‍​​‍​‍‌‌​‌‌‌​‌​​‍‍‌‍‍​‌‍‌‌‌‍​‌‌‍‌​‌‍​‌‍‍‌‌‍‍‌‍‌‌​‌‍​‍‌‍​‌‌​‌‍‌‌‌‌‌‌‌​‍‌‍​​‌​‍‌‌​​‍‌​‌‍‌​‌‌​‌‌‌‌‍‌​‌‍‍‌‌‍​‍‌‍‌‍‍‌‌‍‌​​‌​‍‌​​​‌‍​‌‍​‍​‌​​‍‌‌‍​‌‌‍‌‍​‍‌​‍‌​‌​‌‌‌‍‌​​‍‌​‌​​​‌​‍​​​​​‍‌‌‍​‍‌‍‌​​‌‌​‍​​‍‌‌‍​‍​‌​​‌​‌‍‌‍​​‍‌‍‌‍​​‌​‌‌​‌‌‍‌‌‌‍‌‌‌‍​‍​‍‌‍‌‌​‌‍‌‌​​‌‍‌‌​‌‌​​‌‍​‌‌‍‌‌‍‌‌​‍‌‍‌​​‌‍​‌‌‌​‌‍‍​​‌‌​‌‍‌‌‌‍​‌‌​‌‍‍‌‌‍‌‍‍‌​​‍‌‌​‌‌‌​​‍‌‌‌‍‍‌‍‌‌‌‍‌​‍‌‌​​‌​‌​​‍‌‌​​‌​‌​​‍‌‌​​‍​​‍‌‍‌​‌‍​​​‌‌‍​​‌‍‌‍‌‌​‌​​‌‌‌‍​​​‍‌‍‌‍​‍‌​‍‌‌​​‍​​‍​‍‌‌​‌‌‌​‌​​‍‍‌‍‍​‌‍‌‌‌‍​‌‌‍‌​‌‍​‌‍‍‌‌‍‍‌‍‌‌​‍‌‍‌​​‌‍‌‌‌​‍‌​‌​​‌‍‌‌‌‍​‌‌​‌‍‍‌‌‌‍‌‍‌‌​‌‌​​‌‌‌‌‍​‍‌‍​‌‍‍‌‌​‌‍‍​‌‍‌‌‌‍‌​​‍​‍‌‌ Amazon?

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Amazon Baby: Gifts content benchmarks

Across 5 benchmarked Gifts categories, the median category's top sellers have 8 gallery images, 7 of 10 include a brand video, carry 10 creator videos, and 9 of 10 use A+ Content (top-10 best sellers per category, August 2026).

Tom Logan avatar
Tom LoganCEO, Cohley
Date analyzedAugust 11, 2026
Categories analyzed1,777
Listings analyzed17,665
How these numbers are measured — full methodology
Gallery images8

median images in the median Gifts category

Brand video7 of 10

top sellers with a brand video, median category

0%
Creator videos10

median creator videos per top listing

A+ Content9 of 10

top sellers using A+ Content, median category

0%

Gifts categories

Benchmarks for each Gifts category, measured from the top 10 best sellers.

CategoryImagesBrand videoCreator videosA+ Content
Albums, Frames & Journals78 of 10109 of 10
Gift Baskets84 of 10109 of 10
Gift Sets87 of 10109 of 10
Keepsakes88 of 10109 of 10
Money Banks67 of 101010 of 10

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Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.