Gallery images8
median images per top listing
Brand video8 of 10
top sellers include a brand-uploaded video
0%
Creator videos10
median creator videos per top listing
A+ Content9 of 10
top sellers use A+ (enhanced brand) content
0%
How Keepsakes compares
This category's top sellers vs. the median Baby category and all benchmarked Amazon categories.
Gallery images
Keepsakes
8
Baby median
7
All Amazon
6
Brand video
Keepsakes
8 of 10
Baby median
8 of 10
All Amazon
7 of 10
Creator videos
Keepsakes
10
Baby median
10
All Amazon
8
A+ Content
Keepsakes
9 of 10
Baby median
10 of 10
All Amazon
9 of 10
What this benchmark means
- Keepsakes is an image-heavy category: the median top listing has 8 gallery images vs. 6 across all benchmarked Amazon categories. Buyers here expect to see the product from every angle before they commit.
- A+ Content is table stakes: 9 of 10 top sellers use it. A listing without A+ is visibly behind every leader on the shelf.
- Creator content is saturated: the median top listing carries 10 creator videos. Having creator video isn't a differentiator in Keepsakes — having better creator video is.
- The leaders are entrenched — a median of 5,758 reviews at 4.5 stars. Content parity with this benchmark is the price of entry; review volume takes longer to build.
The numbers
| Content benchmark | Top 10 best sellers (August 2026) |
|---|---|
| Gallery imagesMedian image count across top listings | 8 |
| Brand videoShare with a brand-uploaded product video | 8 of 10 listings |
| Creator videosMedian count of Amazon Influencer / creator videos | 10 |
| A+ ContentShare with A+ (enhanced brand) content | 9 of 10 listings |
| Star ratingMedian listing rating | 4.5 stars |
| ReviewsMedian review count | 5,758 |
Top sellers in Keepsakes
The top-ranked listings in this category's benchmark cohort (August 2026 snapshot) — the pages setting the content bar above.
- 14pk Inkless Baby Hand and Footprint Kit, Mess Free Ink Pads (Jet Black, R) | Newborn Keepsake, Dog Nose, Paw P…
- 24-Pack Baby Inkless Hand and Footprint Kit Paw Nose Print Kit for Dogs Cats Pets Clean Touch Ink Pad for Baby…
- 3KeaBabies Baby Hand and Footprint Kit, Clay Keepsake Frame (Alpine White) | Quick Dry Handprint and Footprints…
- 4Jazb 6-Pack Newborn Baby Inkless Hand and Footprint Kit, Ink Pad Paw Print kit for Dogs, Dog Nose Print Kit, D…
- 5Pearhead 4-Pack Clean Touch Ink Pad Kit, Baby and Pet Pawprint Keepsake | Mess-Free Inkless Hand and Footprint…
Frequently asked questions
- How many images do top Keepsakes listings have on Amazon?
- The median top-10 best seller in Amazon's Baby > Gifts > Keepsakes category has 8 gallery images (as of August 2026).
- Do best-selling Keepsakes products use A+ Content?
- 9 of 10 of the top 10 best sellers in this category use A+ Content on their product pages.
- How much video do top Keepsakes listings on Amazon have?
- 8 of 10 top sellers include a brand-uploaded video, and the median listing carries 10 creator (Amazon Influencer) videos.
- What rating do top Keepsakes products have on Amazon?
- The median top seller in this category holds a 4.5-star rating across 5,758 reviews.
Falling behind on Amazon?
Benchmark your digital shelf against top sellers to find the biggest opportunities to increase sales — and the content gaps behind them.
Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.