Gallery images8
median images per top listing
Brand video4 of 10
top sellers include a brand-uploaded video
0%
Creator videos10
median creator videos per top listing
A+ Content9 of 10
top sellers use A+ (enhanced brand) content
0%
How Gift Baskets compares
This category's top sellers vs. the median Baby category and all benchmarked Amazon categories.
Gallery images
Gift Baskets
8
Baby median
7
All Amazon
6
Brand video
Gift Baskets
4 of 10
Baby median
8 of 10
All Amazon
7 of 10
Creator videos
Gift Baskets
10
Baby median
10
All Amazon
8
A+ Content
Gift Baskets
9 of 10
Baby median
10 of 10
All Amazon
9 of 10
What this benchmark means
- Gift Baskets is an image-heavy category: the median top listing has 8 gallery images vs. 6 across all benchmarked Amazon categories. Buyers here expect to see the product from every angle before they commit.
- A+ Content is table stakes: 9 of 10 top sellers use it. A listing without A+ is visibly behind every leader on the shelf.
- Creator content is saturated: the median top listing carries 10 creator videos. Having creator video isn't a differentiator in Gift Baskets — having better creator video is.
- Unusually, creator video outruns brand video in this category (median 10 creator videos, but only 4 of 10 sellers have a brand video). Shoppers are already watching creators here.
The numbers
| Content benchmark | Top 10 best sellers (August 2026) |
|---|---|
| Gallery imagesMedian image count across top listings | 8 |
| Brand videoShare with a brand-uploaded product video | 4 of 10 listings |
| Creator videosMedian count of Amazon Influencer / creator videos | 10 |
| A+ ContentShare with A+ (enhanced brand) content | 9 of 10 listings |
| Star ratingMedian listing rating | 4.6 stars |
| ReviewsMedian review count | 1,030 |
Top sellers in Gift Baskets
The top-ranked listings in this category's benchmark cohort (August 2026 snapshot) — the pages setting the content bar above.
- 1Happyiren Medium Woven Cotton Rope Basket, Empty DIY Gift Basket for Burr | Great for Baby Shower, Birthday &…
- 2White Woven Rope Basket,Baby Gift Basket with Bag & Ribbon | Cotton rope with handle, 12x8x5 in, gift bag and…
- 3Pro Goleem Small Gift Basket with Gift Bags and Ribbon Woven Storage Basket | Durable Baskets for Gifts Empty…
- 42 Pack Small Woven Basket with Gift Bags and Ribbons, Empty Decorative Gift Chest Box, Cute Baby Gift Basket f…
- 5OIAHOMY Cotton Rope Gift Basket Empty with Bags & Ribbons, Woven Baby Shower Basket for Nursery & Pet Toys, Id…
Frequently asked questions
- How many images do top Gift Baskets listings have on Amazon?
- The median top-10 best seller in Amazon's Baby > Gifts > Gift Baskets category has 8 gallery images (as of August 2026).
- Do best-selling Gift Baskets products use A+ Content?
- 9 of 10 of the top 10 best sellers in this category use A+ Content on their product pages.
- How much video do top Gift Baskets listings on Amazon have?
- 4 of 10 top sellers include a brand-uploaded video, and the median listing carries 10 creator (Amazon Influencer) videos.
- What rating do top Gift Baskets products have on Amazon?
- The median top seller in this category holds a 4.6-star rating across 1,030 reviews.
Falling behind on Amazon?
Benchmark your digital shelf against top sellers to find the biggest opportunities to increase sales — and the content gaps behind them.
Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.