Gallery images8
median images per top listing
Brand video7 of 10
top sellers include a brand-uploaded video
0%
Creator videos10
median creator videos per top listing
A+ Content9 of 10
top sellers use A+ (enhanced brand) content
0%
How Gift Sets compares
This category's top sellers vs. the median Baby category and all benchmarked Amazon categories.
Gallery images
Gift Sets
8
Baby median
7
All Amazon
6
Brand video
Gift Sets
7 of 10
Baby median
8 of 10
All Amazon
7 of 10
Creator videos
Gift Sets
10
Baby median
10
All Amazon
8
A+ Content
Gift Sets
9 of 10
Baby median
10 of 10
All Amazon
9 of 10
What this benchmark means
- Gift Sets is an image-heavy category: the median top listing has 8 gallery images vs. 6 across all benchmarked Amazon categories. Buyers here expect to see the product from every angle before they commit.
- A+ Content is table stakes: 9 of 10 top sellers use it. A listing without A+ is visibly behind every leader on the shelf.
- Creator content is saturated: the median top listing carries 10 creator videos. Having creator video isn't a differentiator in Gift Sets — having better creator video is.
- The leaders are entrenched — a median of 3,169 reviews at 4.8 stars. Content parity with this benchmark is the price of entry; review volume takes longer to build.
The numbers
| Content benchmark | Top 10 best sellers (August 2026) |
|---|---|
| Gallery imagesMedian image count across top listings | 8 |
| Brand videoShare with a brand-uploaded product video | 7 of 10 listings |
| Creator videosMedian count of Amazon Influencer / creator videos | 10 |
| A+ ContentShare with A+ (enhanced brand) content | 9 of 10 listings |
| Star ratingMedian listing rating | 4.8 stars |
| ReviewsMedian review count | 3,169 |
Top sellers in Gift Sets
The top-ranked listings in this category's benchmark cohort (August 2026 snapshot) — the pages setting the content bar above.
- 1Coterie Baby Wipes + Diapers Kit, Size Newborn Diapers, 12-Pack Wipes | Includes Newborn diapers (186 ct), 12…
- 2Coterie Baby Wipes + Diapers Kit, Size NB & Size 1 Diapers, 8-Pack Wipes | Includes Size 1 (99 ct), Newborn (9…
- 3Little Sleepies Pajamas for Baby Boys & Girls, Viscose from Bamboo Baby Pajamas, Sleepers, 2-Way Zipper PJs |…
- 4Amazon Baby Registry Welcome Box 1 Count (Pack of 1)
- 5Johnson's Baby Sleepy Time Gift Set, 3 Items
Frequently asked questions
- How many images do top Gift Sets listings have on Amazon?
- The median top-10 best seller in Amazon's Baby > Gifts > Gift Sets category has 8 gallery images (as of August 2026).
- Do best-selling Gift Sets products use A+ Content?
- 9 of 10 of the top 10 best sellers in this category use A+ Content on their product pages.
- How much video do top Gift Sets listings on Amazon have?
- 7 of 10 top sellers include a brand-uploaded video, and the median listing carries 10 creator (Amazon Influencer) videos.
- What rating do top Gift Sets products have on Amazon?
- The median top seller in this category holds a 4.8-star rating across 3,169 reviews.
Falling behind on Amazon?
Benchmark your digital shelf against top sellers to find the biggest opportunities to increase sales — and the content gaps behind them.
Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.