median images in the median Travel Gear category
top sellers with a brand video, median category
median creator videos per top listing
top sellers using A+ Content, median category
Travel Gear categories
Benchmarks for each Travel Gear category, measured from the top 10 best sellers.
| Category | Images | Brand video | Creator videos | A+ Content |
|---|---|---|---|---|
| Backpacks & Carriers | 8 | 9 of 10 | 10 | 9 of 10 |
| Car Seats & Accessories | 7 | 10 of 10 | 10 | 10 of 10 |
| Shopping Cart Covers | 6 | 7 of 10 | 10 | 9 of 10 |
| Strollers & Accessories | 6 | 10 of 10 | 10 | 10 of 10 |
Falling behind on Amazon?
Benchmark your digital shelf against top sellers to find the biggest opportunities to increase sales — and the content gaps behind them.
More in Baby
Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.
