Falling behind on​​​​‌‍​‍​‍‌‍‌​‍‌‍‍‌‌‍‌‌‍‍‌‌‍‍​‍​‍​‍‍​‍​‍‌​‌‍​‌‌‍‍‌‍‍‌‌‌​‌‍‌​‍‍‌‍‍‌‌‍​‍​‍​‍​​‍​‍‌‍‍​‌​‍‌‍‌‌‌‍‌‍​‍​‍​‍‍​‍​‍​‍‌​‌‌​‌‌‌‌‍‌​‌‍‍‌‌‍​‍‌‍‍‌‌‍‍‌‌​‌‍‌‌‌‍‍‌‌​​‍‌‍‌‌‌‍‌​‌‍‍‌‌‌​​‍‌‍‌‌‍‌‍‌​‌‍‌‌​‌‌​​‌​‍‌‍‌‌‌​‌‍‌‌‌‍‍‌‌​‌‍​‌‌‌​‌‍‍‌‌‍‌‍‍​‍‌‍‍‌‌‍‌​​‌​‍‌​​​‌‍​‌‍​‍​‌​​‍‌‌‍​‌‌‍‌‍​‍‌​‍‌​‌​‌‌‌‍‌​​‍‌​‌​​​‌​‍​​​​​‍‌‌‍​‍‌‍‌​​‌‌​‍​​‍‌‌‍​‍​‌​​‌​‌‍‌‍​​‍‌‍‌‍​​‌​‌‌​‌‌‍‌‌‌‍‌‌‌‍​‍​‍‌‌​‌‍‌‌​​‌‍‌‌​‌‌​​‌‍​‌‌‍‌‌‍‌‌​‍‌​​‌‍​‌‌‌​‌‍‍​​‌‌​‌‍‌‌‌‍​‌‌​‌‍‍‌‌‍‌‍‍‌​​‍‌‌​‌‌‌​​‍‌‌‌‍‍‌‍‌‌‌‍‌​‍‌‌​​‌​‌​​‍‌‌​​‌​‌​​‍‌‌​​‍​​‍‌‍‌​‌‍​​​‌‌‍​​‌‍‌‍‌‌​‌​​‌‌‌‍​​​‍‌‍‌‍​‍‌​‍‌‌​​‍​​‍​‍‌‌​‌‌‌​‌​​‍‍‌‍‍​‌‍‌‌‌‍​‌‌‍‌​‌‍​‌‍‍‌‌‍‍‌‍‌‌​‌‍​‍‌‍​‌‌​‌‍‌‌‌‌‌‌‌​‍‌‍​​‌​‍‌‌​​‍‌​‌‍‌​‌‌​‌‌‌‌‍‌​‌‍‍‌‌‍​‍‌‍‌‍‍‌‌‍‌​​‌​‍‌​​​‌‍​‌‍​‍​‌​​‍‌‌‍​‌‌‍‌‍​‍‌​‍‌​‌​‌‌‌‍‌​​‍‌​‌​​​‌​‍​​​​​‍‌‌‍​‍‌‍‌​​‌‌​‍​​‍‌‌‍​‍​‌​​‌​‌‍‌‍​​‍‌‍‌‍​​‌​‌‌​‌‌‍‌‌‌‍‌‌‌‍​‍​‍‌‍‌‌​‌‍‌‌​​‌‍‌‌​‌‌​​‌‍​‌‌‍‌‌‍‌‌​‍‌‍‌​​‌‍​‌‌‌​‌‍‍​​‌‌​‌‍‌‌‌‍​‌‌​‌‍‍‌‌‍‌‍‍‌​​‍‌‌​‌‌‌​​‍‌‌‌‍‍‌‍‌‌‌‍‌​‍‌‌​​‌​‌​​‍‌‌​​‌​‌​​‍‌‌​​‍​​‍‌‍‌​‌‍​​​‌‌‍​​‌‍‌‍‌‌​‌​​‌‌‌‍​​​‍‌‍‌‍​‍‌​‍‌‌​​‍​​‍​‍‌‌​‌‌‌​‌​​‍‍‌‍‍​‌‍‌‌‌‍​‌‌‍‌​‌‍​‌‍‍‌‌‍‍‌‍‌‌​‍‌‍‌​​‌‍‌‌‌​‍‌​‌​​‌‍‌‌‌‍​‌‌​‌‍‍‌‌‌‍‌‍‌‌​‌‌​​‌‌‌‌‍​‍‌‍​‌‍‍‌‌​‌‍‍​‌‍‌‌‌‍‌​​‍​‍‌‌ Amazon?

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Amazon Baby: Travel Gear content benchmarks

Across 4 benchmarked Travel Gear categories, the median category's top sellers have 7 gallery images, 10 of 10 include a brand video, carry 10 creator videos, and 10 of 10 use A+ Content (top-10 best sellers per category, August 2026).

Tom Logan avatar
Tom LoganCEO, Cohley
Date analyzedAugust 11, 2026
Categories analyzed1,777
Listings analyzed17,665
How these numbers are measured — full methodology
Gallery images7

median images in the median Travel Gear category

Brand video10 of 10

top sellers with a brand video, median category

0%
Creator videos10

median creator videos per top listing

A+ Content10 of 10

top sellers using A+ Content, median category

0%

Travel Gear categories

Benchmarks for each Travel Gear category, measured from the top 10 best sellers.

CategoryImagesBrand videoCreator videosA+ Content
Backpacks & Carriers89 of 10109 of 10
Car Seats & Accessories710 of 101010 of 10
Shopping Cart Covers67 of 10109 of 10
Strollers & Accessories610 of 101010 of 10

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Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.