Falling behind on​​​​‌‍​‍​‍‌‍‌​‍‌‍‍‌‌‍‌‌‍‍‌‌‍‍​‍​‍​‍‍​‍​‍‌​‌‍​‌‌‍‍‌‍‍‌‌‌​‌‍‌​‍‍‌‍‍‌‌‍​‍​‍​‍​​‍​‍‌‍‍​‌​‍‌‍‌‌‌‍‌‍​‍​‍​‍‍​‍​‍​‍‌​‌‌​‌‌‌‌‍‌​‌‍‍‌‌‍​‍‌‍‍‌‌‍‍‌‌​‌‍‌‌‌‍‍‌‌​​‍‌‍‌‌‌‍‌​‌‍‍‌‌‌​​‍‌‍‌‌‍‌‍‌​‌‍‌‌​‌‌​​‌​‍‌‍‌‌‌​‌‍‌‌‌‍‍‌‌​‌‍​‌‌‌​‌‍‍‌‌‍‌‍‍​‍‌‍‍‌‌‍‌​​‌​‍‌​​​‌‍​‌‍​‍​‌​​‍‌‌‍​‌‌‍‌‍​‍‌​‍‌​‌​‌‌‌‍‌​​‍‌​‌​​​‌​‍​​​​​‍‌‌‍​‍‌‍‌​​‌‌​‍​​‍‌‌‍​‍​‌​​‌​‌‍‌‍​​‍‌‍‌‍​​‌​‌‌​‌‌‍‌‌‌‍‌‌‌‍​‍​‍‌‌​‌‍‌‌​​‌‍‌‌​‌‌​​‌‍​‌‌‍‌‌‍‌‌​‍‌​​‌‍​‌‌‌​‌‍‍​​‌‌​‌‍‌‌‌‍​‌‌​‌‍‍‌‌‍‌‍‍‌​​‍‌‌​‌‌‌​​‍‌‌‌‍‍‌‍‌‌‌‍‌​‍‌‌​​‌​‌​​‍‌‌​​‌​‌​​‍‌‌​​‍​​‍‌‍‌​‌‍​​​‌‌‍​​‌‍‌‍‌‌​‌​​‌‌‌‍​​​‍‌‍‌‍​‍‌​‍‌‌​​‍​​‍​‍‌‌​‌‌‌​‌​​‍‍‌‍‍​‌‍‌‌‌‍​‌‌‍‌​‌‍​‌‍‍‌‌‍‍‌‍‌‌​‌‍​‍‌‍​‌‌​‌‍‌‌‌‌‌‌‌​‍‌‍​​‌​‍‌‌​​‍‌​‌‍‌​‌‌​‌‌‌‌‍‌​‌‍‍‌‌‍​‍‌‍‌‍‍‌‌‍‌​​‌​‍‌​​​‌‍​‌‍​‍​‌​​‍‌‌‍​‌‌‍‌‍​‍‌​‍‌​‌​‌‌‌‍‌​​‍‌​‌​​​‌​‍​​​​​‍‌‌‍​‍‌‍‌​​‌‌​‍​​‍‌‌‍​‍​‌​​‌​‌‍‌‍​​‍‌‍‌‍​​‌​‌‌​‌‌‍‌‌‌‍‌‌‌‍​‍​‍‌‍‌‌​‌‍‌‌​​‌‍‌‌​‌‌​​‌‍​‌‌‍‌‌‍‌‌​‍‌‍‌​​‌‍​‌‌‌​‌‍‍​​‌‌​‌‍‌‌‌‍​‌‌​‌‍‍‌‌‍‌‍‍‌​​‍‌‌​‌‌‌​​‍‌‌‌‍‍‌‍‌‌‌‍‌​‍‌‌​​‌​‌​​‍‌‌​​‌​‌​​‍‌‌​​‍​​‍‌‍‌​‌‍​​​‌‌‍​​‌‍‌‍‌‌​‌​​‌‌‌‍​​​‍‌‍‌‍​‍‌​‍‌‌​​‍​​‍​‍‌‌​‌‌‌​‌​​‍‍‌‍‍​‌‍‌‌‌‍​‌‌‍‌​‌‍​‌‍‍‌‌‍‍‌‍‌‌​‍‌‍‌​​‌‍‌‌‌​‍‌​‌​​‌‍‌‌‌‍​‌‌​‌‍‍‌‌‌‍‌‍‌‌​‌‌​​‌‌‌‌‍​‍‌‍​‌‍‍‌‌​‌‍‍​‌‍‌‌‌‍‌​​‍​‍‌‌ Amazon?

Benchmark your digital shelf against top sellers

Amazon Baby: Potties & Seats content benchmarks

Top-selling Potties & Seats listings on Amazon have a median of 8 gallery images; 10 of 10 include a brand video; the median listing carries 10 creator videos; 10 of 10 use A+ Content (top 10 best sellers, August 2026).

Tom Logan avatar
Tom LoganCEO, Cohley
Date analyzedAugust 11, 2026
Categories analyzed1,777
Listings analyzed17,665
How these numbers are measured — full methodology
Gallery images8

median images per top listing

Brand video10 of 10

top sellers include a brand-uploaded video

0%
Creator videos10

median creator videos per top listing

A+ Content10 of 10

top sellers use A+ (enhanced brand) content

0%

How Potties & Seats compares

This category's top sellers vs. the median Baby category and all benchmarked Amazon categories.

Gallery images

Potties & Seats
8
Baby median
7
All Amazon
6

Brand video

Potties & Seats
10 of 10
Baby median
8 of 10
All Amazon
7 of 10

Creator videos

Potties & Seats
10
Baby median
10
All Amazon
8

A+ Content

Potties & Seats
10 of 10
Baby median
10 of 10
All Amazon
9 of 10

What this benchmark means

  • Potties & Seats is an image-heavy category: the median top listing has 8 gallery images vs. 6 across all benchmarked Amazon categories. Buyers here expect to see the product from every angle before they commit.
  • A+ Content is table stakes: 10 of 10 top sellers use it. A listing without A+ is visibly behind every leader on the shelf.
  • Creator content is saturated: the median top listing carries 10 creator videos. Having creator video isn't a differentiator in Potties & Seats — having better creator video is.
  • The leaders are entrenched — a median of 13,427 reviews at 4.7 stars. Content parity with this benchmark is the price of entry; review volume takes longer to build.

The numbers

Content benchmarkTop 10 best sellers (August 2026)
Gallery imagesMedian image count across top listings8
Brand videoShare with a brand-uploaded product video10 of 10 listings
Creator videosMedian count of Amazon Influencer / creator videos10
A+ ContentShare with A+ (enhanced brand) content10 of 10 listings
Star ratingMedian listing rating4.7 stars
ReviewsMedian review count13,427

Top sellers in Potties & Seats

The top-ranked listings in this category's benchmark cohort (August 2026 snapshot) — the pages setting the content bar above.

  1. 1Frida Baby Fold-and-Go Portable Potty Seat for Toilet, Toddlers, Free Bag | Foldable Travel Potty Seat Fits Ro…
  2. 2Pampers Training Pants - Easy Ups Boys & Girls Bluey - Size 3T-4T, 124 Count, Children's Potty Underwear (Pack…
  3. 3Ingenuity My Size Potty Pro 2-in-1 Potty Training Toilet, Floor Potty with Removable Potty Seat for Standard T…
  4. 4Pull-Ups Boys' Potty Training Pants, Size 3T-4T, 112 Count 3T-4T 112
  5. 5[30 Counts] Disposable Potty Liners Compatible with OXO Tot 2-in-1 Go Potty | Potty Refill Bags for Toddler Tr…

Frequently asked questions

How many images do top Potties & Seats listings have on Amazon?
The median top-10 best seller in Amazon's Baby > Potty Training > Potties & Seats category has 8 gallery images (as of August 2026).
Do best-selling Potties & Seats products use A+ Content?
10 of 10 of the top 10 best sellers in this category use A+ Content on their product pages.
How much video do top Potties & Seats listings on Amazon have?
10 of 10 top sellers include a brand-uploaded video, and the median listing carries 10 creator (Amazon Influencer) videos.
What rating do top Potties & Seats products have on Amazon?
The median top seller in this category holds a 4.7-star rating across 13,427 reviews.

Falling behind on Amazon?

Benchmark your digital shelf against top sellers to find the biggest opportunities to increase sales — and the content gaps behind them.

Run a free audit

Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.