Gallery images9
median images per top listing
Brand video8 of 10
top sellers include a brand-uploaded video
0%
Creator videos10
median creator videos per top listing
A+ Content9 of 10
top sellers use A+ (enhanced brand) content
0%
How Training Pants compares
This category's top sellers vs. the median Baby category and all benchmarked Amazon categories.
Gallery images
Training Pants
9
Baby median
7
All Amazon
6
Brand video
Training Pants
8 of 10
Baby median
8 of 10
All Amazon
7 of 10
Creator videos
Training Pants
10
Baby median
10
All Amazon
8
A+ Content
Training Pants
9 of 10
Baby median
10 of 10
All Amazon
9 of 10
What this benchmark means
- Training Pants is an image-heavy category: the median top listing has 9 gallery images vs. 6 across all benchmarked Amazon categories. Buyers here expect to see the product from every angle before they commit.
- A+ Content is table stakes: 9 of 10 top sellers use it. A listing without A+ is visibly behind every leader on the shelf.
- Creator content is saturated: the median top listing carries 10 creator videos. Having creator video isn't a differentiator in Training Pants — having better creator video is.
- The leaders are entrenched — a median of 14,780 reviews at 4.7 stars. Content parity with this benchmark is the price of entry; review volume takes longer to build.
The numbers
| Content benchmark | Top 10 best sellers (August 2026) |
|---|---|
| Gallery imagesMedian image count across top listings | 9 |
| Brand videoShare with a brand-uploaded product video | 8 of 10 listings |
| Creator videosMedian count of Amazon Influencer / creator videos | 10 |
| A+ ContentShare with A+ (enhanced brand) content | 9 of 10 listings |
| Star ratingMedian listing rating | 4.7 stars |
| ReviewsMedian review count | 14,780 |
Top sellers in Training Pants
The top-ranked listings in this category's benchmark cohort (August 2026 snapshot) — the pages setting the content bar above.
- 1Pampers Training Pants - Easy Ups Boys & Girls Bluey - Size 3T-4T, 124 Count, Children's Potty Underwear (Pack…
- 2Pull-Ups Boys' Potty Training Pants, Size 3T-4T, 112 Count 3T-4T 112
- 3Pull-Ups Boys' Night-Time Potty Training Pants, Size 4T-5T, 52 Count 4T-5T 52
- 4Pull-Ups Girls' Potty Training Pants, Size 3T-4T Training Underwear (32-40 lbs), 112 Count 3T-4T 112
- 5Pull-Ups Girls' Night-Time Potty Training Pants, Size 4T-5T, 52 Count 4T-5T 52
Frequently asked questions
- How many images do top Training Pants listings have on Amazon?
- The median top-10 best seller in Amazon's Baby > Potty Training > Training Pants category has 9 gallery images (as of August 2026).
- Do best-selling Training Pants products use A+ Content?
- 9 of 10 of the top 10 best sellers in this category use A+ Content on their product pages.
- How much video do top Training Pants listings on Amazon have?
- 8 of 10 top sellers include a brand-uploaded video, and the median listing carries 10 creator (Amazon Influencer) videos.
- What rating do top Training Pants products have on Amazon?
- The median top seller in this category holds a 4.7-star rating across 14,780 reviews.
Falling behind on Amazon?
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More in Potty Training
Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.