Gallery images8
median images per top listing
Brand video9 of 10
top sellers include a brand-uploaded video
0%
Creator videos10
median creator videos per top listing
A+ Content9 of 10
top sellers use A+ (enhanced brand) content
0%
How Breastfeeding compares
This category's top sellers vs. the median Baby category and all benchmarked Amazon categories.
Gallery images
Breastfeeding
8
Baby median
7
All Amazon
6
Brand video
Breastfeeding
9 of 10
Baby median
8 of 10
All Amazon
7 of 10
Creator videos
Breastfeeding
10
Baby median
10
All Amazon
8
A+ Content
Breastfeeding
9 of 10
Baby median
10 of 10
All Amazon
9 of 10
What this benchmark means
- A+ Content is table stakes: 9 of 10 top sellers use it. A listing without A+ is visibly behind every leader on the shelf.
- Creator content is saturated: the median top listing carries 10 creator videos. Having creator video isn't a differentiator in Breastfeeding — having better creator video is.
- The leaders are entrenched — a median of 19,518 reviews at 4.6 stars. Content parity with this benchmark is the price of entry; review volume takes longer to build.
The numbers
| Content benchmark | Top 10 best sellers (August 2026) |
|---|---|
| Gallery imagesMedian image count across top listings | 8 |
| Brand videoShare with a brand-uploaded product video | 9 of 10 listings |
| Creator videosMedian count of Amazon Influencer / creator videos | 10 |
| A+ ContentShare with A+ (enhanced brand) content | 9 of 10 listings |
| Star ratingMedian listing rating | 4.6 stars |
| ReviewsMedian review count | 19,518 |
Top sellers in Breastfeeding
The top-ranked listings in this category's benchmark cohort (August 2026 snapshot) — the pages setting the content bar above.
- 1Bamboobies Soft Reusable Overnight Nursing Pads for Breastfeeding, 12 Count | Thicker overnight core absorbs h…
- 2Needed. Multivitamin for Prenatal, Prenatal Multi Capsule, 30-Day Supply | Pregnancy, Breastfeeding, Postpartu…
- 3Needed. Multivitamin for Prenatal, Prenatal Multi Essentials Capsule | Pregnancy, Breastfeeding, Postpartum, E…
- 4Earth Mama Organic Nipple Butter - 2 fl oz - Lanolin-Free Nipple Cream - Safe, Soothing Balm for Breastfeeding…
- 5Lansinoh Stay Dry Disposable Nursing Pads, Soft and Super Absorbent Breast Pads, Breastfeeding Essentials for…
Frequently asked questions
- How many images do top Breastfeeding listings have on Amazon?
- The median top-10 best seller in Amazon's Baby > Feeding > Breastfeeding category has 8 gallery images (as of August 2026).
- Do best-selling Breastfeeding products use A+ Content?
- 9 of 10 of the top 10 best sellers in this category use A+ Content on their product pages.
- How much video do top Breastfeeding listings on Amazon have?
- 9 of 10 top sellers include a brand-uploaded video, and the median listing carries 10 creator (Amazon Influencer) videos.
- What rating do top Breastfeeding products have on Amazon?
- The median top seller in this category holds a 4.6-star rating across 19,518 reviews.
Falling behind on Amazon?
Benchmark your digital shelf against top sellers to find the biggest opportunities to increase sales — and the content gaps behind them.
More in Feeding
Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.