median images in the median Electronics category
top sellers with a brand video, median category
median creator videos per top listing
top sellers using A+ Content, median category
Most content-saturated
Electronics categories where the leaders are most built out — expect a high content bar.
Biggest content openings
Electronics categories where even the top sellers are light on content — the fastest places to stand out.
Electronics categories
Benchmarks for each Electronics category, measured from the top 10 best sellers.
| Category | Images | Brand video | Creator videos | A+ Content |
|---|---|---|---|---|
| Accessories & Suppliesmedian across 15 categories | 7 | 8 of 10 | 10 | 9 of 10 |
| Camera & Photomedian across 8 categories | 7 | 8 of 10 | 10 | 9 of 10 |
| Car & Vehicle Electronicsmedian across 3 categories | 6 | 5 of 10 | 6 | 8 of 10 |
| Cell Phones & Accessoriesmedian across 2 categories | 7 | 7 of 10 | 10 | 10 of 10 |
| Computers & Accessoriesmedian across 9 categories | 7 | 7 of 10 | 10 | 8 of 10 |
| eBook Readers & Accessoriesmedian across 10 categories | 7 | 5 of 10 | 3 | 8 of 10 |
| GPS, Finders & Accessoriesmedian across 1 categories | 6 | 7 of 10 | 10 | 8 of 10 |
| Home Audiomedian across 6 categories | 8 | 8 of 10 | 10 | 10 of 10 |
| Portable Audio & Videomedian across 10 categories | 7 | 9 of 10 | 10 | 10 of 10 |
| Security & Surveillancemedian across 7 categories | 7 | 7 of 10 | 8 | 8 of 10 |
| Television & Videomedian across 12 categories | 7 | 6 of 10 | 5 | 8 of 10 |
| Video Game Consoles & Accessoriesmedian across 11 categories | 6 | 6 of 10 | 8 | 9 of 10 |
| Video Projectors | 8 | 8 of 10 | 10 | 10 of 10 |
| Wearable Technologymedian across 4 categories | 7 | 8 of 10 | 10 | 8 of 10 |
Falling behind on Amazon?
Benchmark your digital shelf against top sellers to find the biggest opportunities to increase sales — and the content gaps behind them.
Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.