median images in the median Portable Audio & Video category
top sellers with a brand video, median category
median creator videos per top listing
top sellers using A+ Content, median category
Most content-saturated
Portable Audio & Video categories where the leaders are most built out — expect a high content bar.
Biggest content openings
Portable Audio & Video categories where even the top sellers are light on content — the fastest places to stand out.
Portable Audio & Video categories
Benchmarks for each Portable Audio & Video category, measured from the top 10 best sellers.
| Category | Images | Brand video | Creator videos | A+ Content |
|---|---|---|---|---|
| Boomboxes | 7 | 9 of 10 | 10 | 9 of 10 |
| Cassette Players & Recorders | 6 | 9 of 10 | 10 | 9 of 10 |
| Digital Voice Recorders | 8 | 9 of 10 | 10 | 10 of 10 |
| Microcassette Recorders | 6 | 6 of 10 | 3 | 9 of 10 |
| Minidisc Players | 4 | 1 of 10 | 0 | 1 of 10 |
| MP3 & MP4 Player Accessories | 7 | 9 of 10 | 10 | 9 of 10 |
| MP3 & MP4 Players | 8 | 7 of 10 | 10 | 10 of 10 |
| Portable & Handheld TVs | 8 | 7 of 10 | 7 | 10 of 10 |
| Portable CD Players | 8 | 10 of 10 | 10 | 10 of 10 |
| Radios | 7 | 9 of 10 | 10 | 10 of 10 |
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Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.