median images in the median Television & Video category
top sellers with a brand video, median category
median creator videos per top listing
top sellers using A+ Content, median category
Most content-saturated
Television & Video categories where the leaders are most built out — expect a high content bar.
Biggest content openings
Television & Video categories where even the top sellers are light on content — the fastest places to stand out.
Television & Video categories
Benchmarks for each Television & Video category, measured from the top 10 best sellers.
| Category | Images | Brand video | Creator videos | A+ Content |
|---|---|---|---|---|
| Analog-to-Digital (DTV) Converters | 6 | 8 of 10 | 4 | 9 of 10 |
| AV Receivers & Amplifiers | 8 | 7 of 10 | 5 | 9 of 10 |
| Blu-ray Players & Recorders | 6 | 4 of 10 | 4 | 7 of 10 |
| DVD Players & Recorders | 8 | 7 of 10 | 10 | 9 of 10 |
| DVD-VCR Combos | 2 | 2 of 10 | 0 | 1 of 10 |
| HD DVD Players | 0 | 0 of 7 | 0 | 0 of 7 |
| Home Theater Systems | 8 | 6 of 10 | 9 | 10 of 10 |
| Satellite Television | 7 | 7 of 10 | 6 | 7 of 10 |
| Televisions | 11 | 7 of 10 | 10 | 10 of 10 |
| TV-DVD Combos | 3 | 2 of 10 | 0 | 5 of 10 |
| VCRs | 2 | 0 of 10 | 0 | 0 of 10 |
| Video Glasses | 8 | 9 of 10 | 7 | 9 of 10 |
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Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.