Gallery images8
median images per top listing
Brand video9 of 10
top sellers include a brand-uploaded video
0%
Creator videos10
median creator videos per top listing
A+ Content10 of 10
top sellers use A+ (enhanced brand) content
0%
How Printers & Scanners compares
This category's top sellers vs. the median Electronics category and all benchmarked Amazon categories.
Gallery images
Printers & Scanners
8
Electronics median
7
All Amazon
6
Brand video
Printers & Scanners
9 of 10
Electronics median
7 of 10
All Amazon
7 of 10
Creator videos
Printers & Scanners
10
Electronics median
10
All Amazon
8
A+ Content
Printers & Scanners
10 of 10
Electronics median
9 of 10
All Amazon
9 of 10
What this benchmark means
- Printers & Scanners is an image-heavy category: the median top listing has 8 gallery images vs. 6 across all benchmarked Amazon categories. Buyers here expect to see the product from every angle before they commit.
- A+ Content is table stakes: 10 of 10 top sellers use it. A listing without A+ is visibly behind every leader on the shelf.
- Creator content is saturated: the median top listing carries 10 creator videos. Having creator video isn't a differentiator in Printers & Scanners — having better creator video is.
- The leaders are entrenched — a median of 1,038 reviews at 4.2 stars. Content parity with this benchmark is the price of entry; review volume takes longer to build.
The numbers
| Content benchmark | Top 10 best sellers (August 2026) |
|---|---|
| Gallery imagesMedian image count across top listings | 8 |
| Brand videoShare with a brand-uploaded product video | 9 of 10 listings |
| Creator videosMedian count of Amazon Influencer / creator videos | 10 |
| A+ ContentShare with A+ (enhanced brand) content | 10 of 10 listings |
| Star ratingMedian listing rating | 4.2 stars |
| ReviewsMedian review count | 1,038 |
Top sellers in Printers & Scanners
The top-ranked listings in this category's benchmark cohort (August 2026 snapshot) — the pages setting the content bar above.
- 1Nelko PP01 Photo Printer, 2x3 Portable Photo Printer, Mini Printer, White | Instant Color Inkjet Printer for S…
- 2USB 2.0 Printer Cable 6ft, USB A to B Cord for HP Canon Epson Printers | Compatible with printers, scanners, f…
- 3Epson Workforce WF-110 Wireless Color Mobile Printer,White, Small,Black | Portable wireless color printing; up…
- 4KODAK Mini 2 Retro 2x3 Portable Photo Printer, 4PASS, 38 Sheets, White | Bluetooth, iPhone & Android Smartphon…
Frequently asked questions
- How many images do top Printers & Scanners listings have on Amazon?
- The median top-10 best seller in Amazon's Electronics > Camera & Photo > Printers & Scanners category has 8 gallery images (as of August 2026).
- Do best-selling Printers & Scanners products use A+ Content?
- 10 of 10 of the top 10 best sellers in this category use A+ Content on their product pages.
- How much video do top Printers & Scanners listings on Amazon have?
- 9 of 10 top sellers include a brand-uploaded video, and the median listing carries 10 creator (Amazon Influencer) videos.
- What rating do top Printers & Scanners products have on Amazon?
- The median top seller in this category holds a 4.2-star rating across 1,038 reviews.
Falling behind on Amazon?
Benchmark your digital shelf against top sellers to find the biggest opportunities to increase sales — and the content gaps behind them.
More in Camera & Photo
Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.