Gallery images8
median images per top listing
Brand video8 of 10
top sellers include a brand-uploaded video
0%
Creator videos8
median creator videos per top listing
A+ Content8 of 10
top sellers use A+ (enhanced brand) content
0%
How Biometrics compares
This category's top sellers vs. the median Electronics category and all benchmarked Amazon categories.
Gallery images
Biometrics
8
Electronics median
7
All Amazon
6
Brand video
Biometrics
8 of 10
Electronics median
7 of 10
All Amazon
7 of 10
Creator videos
Biometrics
8
Electronics median
10
All Amazon
8
A+ Content
Biometrics
8 of 10
Electronics median
9 of 10
All Amazon
9 of 10
What this benchmark means
- Biometrics is an image-heavy category: the median top listing has 8 gallery images vs. 6 across all benchmarked Amazon categories. Buyers here expect to see the product from every angle before they commit.
- Creator content is saturated: the median top listing carries 8 creator videos. Having creator video isn't a differentiator in Biometrics — having better creator video is.
The numbers
| Content benchmark | Top 10 best sellers (August 2026) |
|---|---|
| Gallery imagesMedian image count across top listings | 8 |
| Brand videoShare with a brand-uploaded product video | 8 of 10 listings |
| Creator videosMedian count of Amazon Influencer / creator videos | 8 |
| A+ ContentShare with A+ (enhanced brand) content | 8 of 10 listings |
| Star ratingMedian listing rating | 4.1 stars |
| ReviewsMedian review count | 119 |
Top sellers in Biometrics
The top-ranked listings in this category's benchmark cohort (August 2026 snapshot) — the pages setting the content bar above.
- 1Smart Door Lock, Fingerprint Door Lock with Keypad & App Control, Keyless Entry Door Lock, Auto Lock, Anti-Pee…
- 2Zonixtec 3D Face Recognition Smart Lock with Camera, AI Palm Vine & Biometric Fingerprint Entry, Tuya App Remo…
- 3Electronic Smart Door Lock Fingerprint Door Lock with Keypad，Smart Lock for Front Door Children Proof IC Card,…
- 4Wyze Auto-Lock Bolt v2, Fingerprint Keyless Entry Smart Lock, AI Learning Scanner with Wi-Fi Front Door Lock D…
- 5eufy Security Smart Lock FamiLock C32, Fingerprint Keyless Lock with Handle | Interior Doors, Built-in Wi-Fi,…
Frequently asked questions
- How many images do top Biometrics listings have on Amazon?
- The median top-10 best seller in Amazon's Electronics > Security & Surveillance > Biometrics category has 8 gallery images (as of August 2026).
- Do best-selling Biometrics products use A+ Content?
- 8 of 10 of the top 10 best sellers in this category use A+ Content on their product pages.
- How much video do top Biometrics listings on Amazon have?
- 8 of 10 top sellers include a brand-uploaded video, and the median listing carries 8 creator (Amazon Influencer) videos.
- What rating do top Biometrics products have on Amazon?
- The median top seller in this category holds a 4.1-star rating across 119 reviews.
Falling behind on Amazon?
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Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.