Gallery images7
median images per top listing
Brand video9 of 10
top sellers include a brand-uploaded video
0%
Creator videos10
median creator videos per top listing
A+ Content10 of 10
top sellers use A+ (enhanced brand) content
0%
How Pancake, Waffle & Baking Mixes compares
This category's top sellers vs. the median Grocery & Gourmet Food category and all benchmarked Amazon categories.
Gallery images
Pancake, Waffle & Baking Mixes
7
Grocery & Gourmet Food median
6
All Amazon
6
Brand video
Pancake, Waffle & Baking Mixes
9 of 10
Grocery & Gourmet Food median
5 of 10
All Amazon
7 of 10
Creator videos
Pancake, Waffle & Baking Mixes
10
Grocery & Gourmet Food median
3
All Amazon
8
A+ Content
Pancake, Waffle & Baking Mixes
10 of 10
Grocery & Gourmet Food median
8 of 10
All Amazon
9 of 10
What this benchmark means
- A+ Content is table stakes: 10 of 10 top sellers use it. A listing without A+ is visibly behind every leader on the shelf.
- Creator content is saturated: the median top listing carries 10 creator videos. Having creator video isn't a differentiator in Pancake, Waffle & Baking Mixes — having better creator video is.
- The leaders are entrenched — a median of 4,282 reviews at 4.8 stars. Content parity with this benchmark is the price of entry; review volume takes longer to build.
The numbers
| Content benchmark | Top 10 best sellers (August 2026) |
|---|---|
| Gallery imagesMedian image count across top listings | 7 |
| Brand videoShare with a brand-uploaded product video | 9 of 10 listings |
| Creator videosMedian count of Amazon Influencer / creator videos | 10 |
| A+ ContentShare with A+ (enhanced brand) content | 10 of 10 listings |
| Star ratingMedian listing rating | 4.8 stars |
| ReviewsMedian review count | 4,282 |
Top sellers in Pancake, Waffle & Baking Mixes
The top-ranked listings in this category's benchmark cohort (August 2026 snapshot) — the pages setting the content bar above.
- 1Duncan Hines Brownie Mix, Chewy Fudge, 18.3 oz.
- 2Betty Crocker Delights Super Moist French Vanilla Cake Mix, 13.25 oz | Pudding In The Mix For Moist Texture, D…
- 3Betty Crocker Peanut Butter Cookie Mix, 7.2 oz. | Makes 12 2-Inch Soft And Chewy Cookies, Just Mix Drop And Ba…
- 4Betty Crocker Delights Triple Chocolate Fudge Cake Mix, 13.25 oz | Pudding In The Mix For Moist Texture, Doubl…
- 5Betty Crocker, Super Moist, Vanilla Cake Mix, 13.25 oz (Pack of 12) | America's #1 Cake Mix Brand, Makes One C…
Frequently asked questions
- How many images do top Pancake, Waffle & Baking Mixes listings have on Amazon?
- The median top-10 best seller in Amazon's Grocery & Gourmet Food > Breakfast Foods > Pancake, Waffle & Baking Mixes category has 7 gallery images (as of August 2026).
- Do best-selling Pancake, Waffle & Baking Mixes products use A+ Content?
- 10 of 10 of the top 10 best sellers in this category use A+ Content on their product pages.
- How much video do top Pancake, Waffle & Baking Mixes listings on Amazon have?
- 9 of 10 top sellers include a brand-uploaded video, and the median listing carries 10 creator (Amazon Influencer) videos.
- What rating do top Pancake, Waffle & Baking Mixes products have on Amazon?
- The median top seller in this category holds a 4.8-star rating across 4,282 reviews.
Falling behind on Amazon?
Benchmark your digital shelf against top sellers to find the biggest opportunities to increase sales — and the content gaps behind them.
More in Breakfast Foods
Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.