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Amazon Grocery & Gourmet Food content benchmarks

Across 149 benchmarked Grocery & Gourmet Food categories, the median category's top sellers have 6 gallery images, 5 of 10 include a brand video, carry 3 creator videos, and 8 of 10 use A+ Content (top-10 best sellers per category, August 2026).

Tom Logan avatar
Tom LoganCEO, Cohley
Date analyzedAugust 11, 2026
Categories analyzed1,777
Listings analyzed17,665
How these numbers are measured — full methodology
Gallery images6

median images in the median Grocery & Gourmet Food category

Brand video5 of 10

top sellers with a brand video, median category

0%
Creator videos3

median creator videos per top listing

A+ Content8 of 10

top sellers using A+ Content, median category

0%

Most content-saturated

Grocery & Gourmet Food categories where the leaders are most built out — expect a high content bar.

  1. 1Bottled Beverages, Water & Drink Mixes
  2. 2Cereals
  3. 3Live Indoor Plants

Biggest content openings

Grocery & Gourmet Food categories where even the top sellers are light on content — the fastest places to stand out.

  1. 1Seitan
  2. 2Cottage Cheese
  3. 3Appetizers

Grocery & Gourmet Food categories

Benchmarks for each Grocery & Gourmet Food category, measured from the top 10 best sellers.

CategoryImagesBrand videoCreator videosA+ Content
Alcoholic Beveragesmedian across 3 categories67 of 10110 of 10
Beveragesmedian across 2 categories78 of 101010 of 10
Breads & Bakerymedian across 11 categories74 of 1016 of 10
Breakfast Foodsmedian across 5 categories88 of 101010 of 10
Candy & Chocolatemedian across 13 categories76 of 101010 of 10
Dairy, Cheese & Eggsmedian across 12 categories64 of 1025 of 10
Deli & Prepared Foodsmedian across 13 categories63 of 1017 of 10
Food & Beverage Giftsmedian across 3 categories64 of 1047 of 10
Fresh Flowers & Live Indoor Plantsmedian across 5 categories65 of 1029 of 10
Frozenmedian across 13 categories64 of 1017 of 10
Home Brewing & Winemakingmedian across 3 categories53 of 1016 of 10
Meat & Seafoodmedian across 13 categories53 of 1018 of 10
Meat Substitutesmedian across 13 categories41 of 1005 of 10
Pantry Staplesmedian across 12 categories65 of 101010 of 10
Producemedian across 7 categories43 of 1045 of 10
Snack Foodsmedian across 21 categories77 of 10910 of 10

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Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.