median images in the median Candy & Chocolate category
top sellers with a brand video, median category
median creator videos per top listing
top sellers using A+ Content, median category
Most content-saturated
Candy & Chocolate categories where the leaders are most built out — expect a high content bar.
Biggest content openings
Candy & Chocolate categories where even the top sellers are light on content — the fastest places to stand out.
Candy & Chocolate categories
Benchmarks for each Candy & Chocolate category, measured from the top 10 best sellers.
| Category | Images | Brand video | Creator videos | A+ Content |
|---|---|---|---|---|
| Brittle, Caramel & Toffee | 7 | 6 of 10 | 10 | 10 of 10 |
| Candied & Chocolate-Covered Snacks | 8 | 6 of 10 | 10 | 10 of 10 |
| Candy & Chocolate Assortments | 8 | 8 of 10 | 10 | 8 of 10 |
| Candy & Chocolate Bars | 7 | 6 of 10 | 10 | 9 of 10 |
| Chewing & Bubble Gum | 7 | 7 of 10 | 10 | 10 of 10 |
| Chocolate & Fudge | 8 | 6 of 10 | 10 | 10 of 10 |
| Ginger Candy | 7 | 5 of 10 | 8 | 9 of 10 |
| Hard Candy & Lollipops | 7 | 6 of 10 | 10 | 10 of 10 |
| Jelly Beans & Gummy Candy | 7 | 6 of 10 | 10 | 10 of 10 |
| Marshmallows | 8 | 4 of 10 | 3 | 9 of 10 |
| Mints | 7 | 8 of 10 | 10 | 9 of 10 |
| Sour Candy | 7 | 6 of 10 | 10 | 10 of 10 |
| Traditional & International Sweets | 6 | 2 of 10 | 0 | 8 of 10 |
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Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.