median images in the median Breads & Bakery category
top sellers with a brand video, median category
median creator videos per top listing
top sellers using A+ Content, median category
Most content-saturated
Breads & Bakery categories where the leaders are most built out — expect a high content bar.
Biggest content openings
Breads & Bakery categories where even the top sellers are light on content — the fastest places to stand out.
Breads & Bakery categories
Benchmarks for each Breads & Bakery category, measured from the top 10 best sellers.
| Category | Images | Brand video | Creator videos | A+ Content |
|---|---|---|---|---|
| Bakery & Dessert Gifts | 6 | 4 of 10 | 1 | 6 of 10 |
| Breadcrumbs & Stuffing | 6 | 3 of 10 | 1 | 8 of 10 |
| Breads | 8 | 7 of 10 | 4 | 9 of 10 |
| Breadsticks | 6 | 3 of 10 | 1 | 5 of 10 |
| Cakes | 6 | 6 of 10 | 2 | 6 of 10 |
| Cookies | 8 | 6 of 10 | 9 | 10 of 10 |
| Desserts | 8 | 5 of 10 | 4 | 6 of 10 |
| Pastries & Bakery | 7 | 4 of 10 | 3 | 4 of 10 |
| Pastry Shells & Crusts | 8 | 3 of 10 | 1 | 10 of 10 |
| Pizza Crusts | 5 | 0 of 10 | 1 | 5 of 10 |
| Refrigerated Doughs | 7 | 2 of 10 | 0 | 4 of 10 |
Falling behind on Amazon?
Benchmark your digital shelf against top sellers to find the biggest opportunities to increase sales — and the content gaps behind them.
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Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.