median images in the median Frozen category
top sellers with a brand video, median category
median creator videos per top listing
top sellers using A+ Content, median category
Most content-saturated
Frozen categories where the leaders are most built out — expect a high content bar.
Biggest content openings
Frozen categories where even the top sellers are light on content — the fastest places to stand out.
Frozen categories
Benchmarks for each Frozen category, measured from the top 10 best sellers.
| Category | Images | Brand video | Creator videos | A+ Content |
|---|---|---|---|---|
| Appetizers & Snacks | 7 | 5 of 10 | 2 | 7 of 10 |
| Bread & Dough | 4 | 3 of 10 | 2 | 3 of 10 |
| Breakfast Foods | 2 | 1 of 10 | 1 | 9 of 10 |
| Desserts & Toppings | 4 | 4 of 10 | 0 | 3 of 10 |
| Fruit | 6 | 5 of 10 | 3 | 9 of 10 |
| Ice Cream & Novelties | 8 | 8 of 10 | 10 | 10 of 10 |
| Juice | 2 | 2 of 10 | 0 | 4 of 10 |
| Meals & Entrees | 9 | 5 of 10 | 3 | 10 of 10 |
| Meats | 6 | 5 of 10 | 2 | 7 of 10 |
| Pasta & Sauces | 6 | 4 of 10 | 1 | 7 of 10 |
| Pizza | 5 | 3 of 10 | 1 | 6 of 10 |
| Potatoes & Onion Rings | 7 | 3 of 10 | 1 | 9 of 10 |
| Vegetables | 5 | 1 of 10 | 0 | 5 of 10 |
Falling behind on Amazon?
Benchmark your digital shelf against top sellers to find the biggest opportunities to increase sales — and the content gaps behind them.
More in Grocery & Gourmet Food
Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.