median images in the median Deli & Prepared Foods category
top sellers with a brand video, median category
median creator videos per top listing
top sellers using A+ Content, median category
Most content-saturated
Deli & Prepared Foods categories where the leaders are most built out — expect a high content bar.
Biggest content openings
Deli & Prepared Foods categories where even the top sellers are light on content — the fastest places to stand out.
Deli & Prepared Foods categories
Benchmarks for each Deli & Prepared Foods category, measured from the top 10 best sellers.
| Category | Images | Brand video | Creator videos | A+ Content |
|---|---|---|---|---|
| Appetizers | 1 | 0 of 10 | 0 | 3 of 10 |
| Box Lunches | 3 | 0 of 4 | 0 | 0 of 4 |
| Breakfast | 6 | 3 of 10 | 0 | 7 of 10 |
| Casseroles, Pot Pies & Quiches | 5 | 0 of 9 | 0 | 1 of 9 |
| Deli Meats & Cheeses | 4 | 0 of 10 | 0 | 8 of 10 |
| Deli Salads | 6 | 7 of 10 | 1 | 7 of 10 |
| Dips, Salsas & Spreads | 6 | 3 of 10 | 2 | 7 of 10 |
| Entrees | 6 | 5 of 10 | 4 | 7 of 10 |
| Fresh Pasta & Sauces | 5 | 2 of 10 | 1 | 7 of 10 |
| Meal Kits | 7 | 8 of 10 | 1 | 4 of 10 |
| Sandwiches & Wraps | 7 | 7 of 10 | 3 | 9 of 10 |
| Side Dishes | 7 | 5 of 10 | 1 | 7 of 10 |
| Soups, Stews & Chili | 4 | 1 of 10 | 0 | 3 of 10 |
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Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.