median images in the median Dairy, Cheese & Eggs category
top sellers with a brand video, median category
median creator videos per top listing
top sellers using A+ Content, median category
Most content-saturated
Dairy, Cheese & Eggs categories where the leaders are most built out — expect a high content bar.
Biggest content openings
Dairy, Cheese & Eggs categories where even the top sellers are light on content — the fastest places to stand out.
Dairy, Cheese & Eggs categories
Benchmarks for each Dairy, Cheese & Eggs category, measured from the top 10 best sellers.
| Category | Images | Brand video | Creator videos | A+ Content |
|---|---|---|---|---|
| Butter & Margarine | 8 | 4 of 10 | 4 | 5 of 10 |
| Cheese | 6 | 4 of 10 | 3 | 9 of 10 |
| Cheese & Charcuterie Gifts | 6 | 7 of 10 | 3 | 10 of 10 |
| Cheese Assortments & Samplers | 6 | 5 of 10 | 2 | 10 of 10 |
| Cheese Dips & Spreads | 7 | 2 of 10 | 1 | 4 of 10 |
| Cottage Cheese | 3 | 0 of 10 | 0 | 0 of 10 |
| Cream Cheese | 6 | 3 of 10 | 2 | 4 of 10 |
| Eggs & Egg Substitutes | 5 | 5 of 10 | 1 | 8 of 10 |
| Snack Packs & Lunches | 5 | 3 of 10 | 1 | 4 of 10 |
| Sour Cream | 5 | 1 of 10 | 0 | 4 of 10 |
| Whipped Toppings | 6 | 3 of 10 | 1 | 5 of 10 |
| Yogurt | 7 | 6 of 10 | 4 | 7 of 10 |
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Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.