Gallery images8
median images per top listing
Brand video4 of 10
top sellers include a brand-uploaded video
0%
Creator videos4
median creator videos per top listing
A+ Content5 of 10
top sellers use A+ (enhanced brand) content
0%
How Butter & Margarine compares
This category's top sellers vs. the median Grocery & Gourmet Food category and all benchmarked Amazon categories.
Gallery images
Butter & Margarine
8
Grocery & Gourmet Food median
6
All Amazon
6
Brand video
Butter & Margarine
4 of 10
Grocery & Gourmet Food median
5 of 10
All Amazon
7 of 10
Creator videos
Butter & Margarine
4
Grocery & Gourmet Food median
3
All Amazon
8
A+ Content
Butter & Margarine
5 of 10
Grocery & Gourmet Food median
8 of 10
All Amazon
9 of 10
What this benchmark means
- A+ Content is still an open lever here — only 5 of 10 top sellers use it, so a well-built A+ module puts you ahead of most of the category's leaders, not just its average sellers.
- The leaders are entrenched — a median of 6,936 reviews at 4.8 stars. Content parity with this benchmark is the price of entry; review volume takes longer to build.
The numbers
| Content benchmark | Top 10 best sellers (August 2026) |
|---|---|
| Gallery imagesMedian image count across top listings | 8 |
| Brand videoShare with a brand-uploaded product video | 4 of 10 listings |
| Creator videosMedian count of Amazon Influencer / creator videos | 4 |
| A+ ContentShare with A+ (enhanced brand) content | 5 of 10 listings |
| Star ratingMedian listing rating | 4.8 stars |
| ReviewsMedian review count | 6,936 |
Top sellers in Butter & Margarine
The top-ranked listings in this category's benchmark cohort (August 2026 snapshot) — the pages setting the content bar above.
- 1Kerrygold, Pure Irish Butter, Salted, 8 oz 8 Ounce (Pack of 1)
- 2Kerrygold Naturally Softer Pure Irish Butter, 8 oz 8 Ounce (Pack of 1)
- 3Kerrygold Butter Sticks, Unsalted, 8 oz 8 Ounce (Pack of 1)
- 4Earth Balance Plant Butter Original Plant Based Oil Spread, 15-oz. Tub Original 15 Ounce (Pack of 1)
- 5Kerrygold, Irish Salted Butter Sticks, 16 Ounce
Frequently asked questions
- How many images do top Butter & Margarine listings have on Amazon?
- The median top-10 best seller in Amazon's Grocery & Gourmet Food > Dairy, Cheese & Eggs > Butter & Margarine category has 8 gallery images (as of August 2026).
- Do best-selling Butter & Margarine products use A+ Content?
- 5 of 10 of the top 10 best sellers in this category use A+ Content on their product pages.
- How much video do top Butter & Margarine listings on Amazon have?
- 4 of 10 top sellers include a brand-uploaded video, and the median listing carries 4 creator (Amazon Influencer) videos.
- What rating do top Butter & Margarine products have on Amazon?
- The median top seller in this category holds a 4.8-star rating across 6,936 reviews.
Falling behind on Amazon?
Benchmark your digital shelf against top sellers to find the biggest opportunities to increase sales — and the content gaps behind them.
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Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.