median images in the median Meat Substitutes category
top sellers with a brand video, median category
median creator videos per top listing
top sellers using A+ Content, median category
Most content-saturated
Meat Substitutes categories where the leaders are most built out — expect a high content bar.
Biggest content openings
Meat Substitutes categories where even the top sellers are light on content — the fastest places to stand out.
Meat Substitutes categories
Benchmarks for each Meat Substitutes category, measured from the top 10 best sellers.
| Category | Images | Brand video | Creator videos | A+ Content |
|---|---|---|---|---|
| Bacon | 2 | 2 of 8 | 0 | 2 of 8 |
| Burgers & Patties | 4 | 1 of 10 | 0 | 7 of 10 |
| Deli Slices | 4 | 0 of 6 | 0 | 2 of 6 |
| Hot Dogs, Links & Sausages | 3 | 0 of 10 | 0 | 9 of 10 |
| Jerky | 6 | 5 of 10 | 7 | 10 of 10 |
| Loaves & Roasts | 3 | 0 of 10 | 0 | 5 of 10 |
| Meatballs, Chunks & Crumbles | 6 | 6 of 10 | 3 | 9 of 10 |
| Nuggets & Wings | 5 | 1 of 5 | 0 | 1 of 5 |
| Pulled & Flaked Meats | 5 | 1 of 10 | 0 | 10 of 10 |
| Seitan | 2 | 0 of 10 | 0 | 0 of 10 |
| Strips & Cutlets | 3 | 0 of 10 | 0 | 5 of 10 |
| Tempeh | 3 | 2 of 8 | 0 | 4 of 8 |
| Tofu | 4 | 6 of 10 | 1 | 6 of 10 |
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Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.