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Benchmark your digital shelf against top sellers

Amazon Grocery & Gourmet Food: Meal Kits content benchmarks

Top-selling Meal Kits listings on Amazon have a median of 7 gallery images; 8 of 10 include a brand video; the median listing carries 1 creator video; 4 of 10 use A+ Content (top 10 best sellers, August 2026).

Tom Logan avatar
Tom LoganCEO, Cohley
Date analyzedAugust 11, 2026
Categories analyzed1,777
Listings analyzed17,665
How these numbers are measured — full methodology
Gallery images7

median images per top listing

Brand video8 of 10

top sellers include a brand-uploaded video

0%
Creator videos1

median creator videos per top listing

A+ Content4 of 10

top sellers use A+ (enhanced brand) content

0%

How Meal Kits compares

This category's top sellers vs. the median Grocery & Gourmet Food category and all benchmarked Amazon categories.

Gallery images

Meal Kits
7
Grocery & Gourmet Food median
6
All Amazon
6

Brand video

Meal Kits
8 of 10
Grocery & Gourmet Food median
5 of 10
All Amazon
7 of 10

Creator videos

Meal Kits
1
Grocery & Gourmet Food median
3
All Amazon
8

A+ Content

Meal Kits
4 of 10
Grocery & Gourmet Food median
8 of 10
All Amazon
9 of 10

What this benchmark means

  • A+ Content is still an open lever here — only 4 of 10 top sellers use it, so a well-built A+ module puts you ahead of most of the category's leaders, not just its average sellers.
  • Creator video adoption is early: category leaders carry a median of just 1 creator video. A steady creator content pipeline is one of the fastest ways to out-content this category's top sellers.
  • Video here is brand-led: 8 of 10 top sellers have a brand video, but creator video is scarce. Shoppers see polished brand assets — authentic creator content is the unclaimed format.

The numbers

Content benchmarkTop 10 best sellers (August 2026)
Gallery imagesMedian image count across top listings7
Brand videoShare with a brand-uploaded product video8 of 10 listings
Creator videosMedian count of Amazon Influencer / creator videos1
A+ ContentShare with A+ (enhanced brand) content4 of 10 listings
Star ratingMedian listing rating4.2 stars
ReviewsMedian review count288

Top sellers in Meal Kits

The top-ranked listings in this category's benchmark cohort (August 2026 snapshot) — the pages setting the content bar above.

  1. 1Velveeta Shells and Cheese Mac and Cheese Dinner, 3 Boxes, Original, 12 oz | for Easy Dinner or Dinner Sides M…
  2. 2Iwisa (Pack of 4)
  3. 3KJ Poultry Kosher Ready Meals - Chicken, Beef and Salmon Fish (14 Pack Variety) Prepared Entree Fully Cooked,…
  4. 4Travel Pack - Pre-Filled Traditional Communion Cup - Bag of 50 with Wafer and 100% Concord Grape Juice Box of…
  5. 5KJ Poultry Kosher Ready Meals - (10 Pack Variety - Beef, Chicken & Turkey) Prepared Entree Fully Cooked, Shelf…

Frequently asked questions

How many images do top Meal Kits listings have on Amazon?
The median top-10 best seller in Amazon's Grocery & Gourmet Food > Deli & Prepared Foods > Meal Kits category has 7 gallery images (as of August 2026).
Do best-selling Meal Kits products use A+ Content?
4 of 10 of the top 10 best sellers in this category use A+ Content on their product pages.
How much video do top Meal Kits listings on Amazon have?
8 of 10 top sellers include a brand-uploaded video, and the median listing carries 1 creator (Amazon Influencer) video.
What rating do top Meal Kits products have on Amazon?
The median top seller in this category holds a 4.2-star rating across 288 reviews.

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Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.