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Amazon Grocery & Gourmet Food: Breakfast Foods (Frozen) content benchmarks

Top-selling Breakfast Foods listings on Amazon have a median of 2 gallery images; 1 of 10 include a brand video; the median listing carries 1 creator video; 9 of 10 use A+ Content (top 10 best sellers, August 2026).

Tom Logan avatar
Tom LoganCEO, Cohley
Date analyzedAugust 11, 2026
Categories analyzed1,777
Listings analyzed17,665
How these numbers are measured — full methodology
Gallery images2

median images per top listing

Brand video1 of 10

top sellers include a brand-uploaded video

0%
Creator videos1

median creator videos per top listing

A+ Content9 of 10

top sellers use A+ (enhanced brand) content

0%

How Breakfast Foods compares

This category's top sellers vs. the median Grocery & Gourmet Food category and all benchmarked Amazon categories.

Gallery images

Breakfast Foods
2
Grocery & Gourmet Food median
6
All Amazon
6

Brand video

Breakfast Foods
1 of 10
Grocery & Gourmet Food median
5 of 10
All Amazon
7 of 10

Creator videos

Breakfast Foods
1
Grocery & Gourmet Food median
3
All Amazon
8

A+ Content

Breakfast Foods
9 of 10
Grocery & Gourmet Food median
8 of 10
All Amazon
9 of 10

What this benchmark means

  • Top Breakfast Foods listings run lighter on images than Amazon overall (median 2 vs. 6 site-wide) — matching the benchmark is cheap, and exceeding it is an easy visual edge.
  • A+ Content is table stakes: 9 of 10 top sellers use it. A listing without A+ is visibly behind every leader on the shelf.
  • Creator video adoption is early: category leaders carry a median of just 1 creator video. A steady creator content pipeline is one of the fastest ways to out-content this category's top sellers.
  • The leaders are entrenched — a median of 2,131 reviews at 4.4 stars. Content parity with this benchmark is the price of entry; review volume takes longer to build.

The numbers

Content benchmarkTop 10 best sellers (August 2026)
Gallery imagesMedian image count across top listings2
Brand videoShare with a brand-uploaded product video1 of 10 listings
Creator videosMedian count of Amazon Influencer / creator videos1
A+ ContentShare with A+ (enhanced brand) content9 of 10 listings
Star ratingMedian listing rating4.4 stars
ReviewsMedian review count2,131

Top sellers in Breakfast Foods

The top-ranked listings in this category's benchmark cohort (August 2026 snapshot) — the pages setting the content bar above.

  1. 1Kodiak Cakes Power Waffles, Buttermilk & Vanilla 13.4oz (Frozen)
  2. 2365 By Whole Foods Market, Protein Waffles, Buttermilk, 6 Count, 8 Ounce
  3. 3365 by Whole Foods Market, Homestyle Waffles Family Pack, 31.9 oz
  4. 4365 by Whole Foods Market Everything Bagels, 18 OZ
  5. 5365 By Whole Foods Market, Family Pack Pancake Bites, 21.6 Ounce

Frequently asked questions

How many images do top Breakfast Foods listings have on Amazon?
The median top-10 best seller in Amazon's Grocery & Gourmet Food > Frozen > Breakfast Foods category has 2 gallery images (as of August 2026).
Do best-selling Breakfast Foods products use A+ Content?
9 of 10 of the top 10 best sellers in this category use A+ Content on their product pages.
How much video do top Breakfast Foods listings on Amazon have?
1 of 10 top sellers include a brand-uploaded video, and the median listing carries 1 creator (Amazon Influencer) video.
What rating do top Breakfast Foods products have on Amazon?
The median top seller in this category holds a 4.4-star rating across 2,131 reviews.

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Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.