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Amazon Grocery & Gourmet Food: Marshmallows content benchmarks

Top-selling Marshmallows listings on Amazon have a median of 8 gallery images; 4 of 10 include a brand video; the median listing carries 3 creator videos; 9 of 10 use A+ Content (top 10 best sellers, August 2026).

Tom Logan avatar
Tom LoganCEO, Cohley
Date analyzedAugust 11, 2026
Categories analyzed1,777
Listings analyzed17,665
How these numbers are measured — full methodology
Gallery images8

median images per top listing

Brand video4 of 10

top sellers include a brand-uploaded video

0%
Creator videos3

median creator videos per top listing

A+ Content9 of 10

top sellers use A+ (enhanced brand) content

0%

How Marshmallows compares

This category's top sellers vs. the median Grocery & Gourmet Food category and all benchmarked Amazon categories.

Gallery images

Marshmallows
8
Grocery & Gourmet Food median
6
All Amazon
6

Brand video

Marshmallows
4 of 10
Grocery & Gourmet Food median
5 of 10
All Amazon
7 of 10

Creator videos

Marshmallows
3
Grocery & Gourmet Food median
3
All Amazon
8

A+ Content

Marshmallows
9 of 10
Grocery & Gourmet Food median
8 of 10
All Amazon
9 of 10

What this benchmark means

  • A+ Content is table stakes: 9 of 10 top sellers use it. A listing without A+ is visibly behind every leader on the shelf.
  • Creator video adoption is early: category leaders carry a median of just 3 creator videos. A steady creator content pipeline is one of the fastest ways to out-content this category's top sellers.
  • The leaders are entrenched — a median of 4,225 reviews at 4.7 stars. Content parity with this benchmark is the price of entry; review volume takes longer to build.

The numbers

Content benchmarkTop 10 best sellers (August 2026)
Gallery imagesMedian image count across top listings8
Brand videoShare with a brand-uploaded product video4 of 10 listings
Creator videosMedian count of Amazon Influencer / creator videos3
A+ ContentShare with A+ (enhanced brand) content9 of 10 listings
Star ratingMedian listing rating4.7 stars
ReviewsMedian review count4,225

Top sellers in Marshmallows

The top-ranked listings in this category's benchmark cohort (August 2026 snapshot) — the pages setting the content bar above.

  1. 1Lucky Charms Just Magical Marshmallows, Limited Edition Snacks, Dessert Ingredient and Topping, 4 oz Pack of 1
  2. 2Jet-Puffed Marshmallows, 12 oz Bag | Sweet & Fluffy, a Fat-Free Dessert Topping, Perfect for S'mores, Rice Cer…
  3. 3Amazon Grocery, Marshmallows,10 Oz 10 Ounce (Pack of 1)
  4. 4Jet-Puffed Mini Marshmallows, 10 oz Bag | Bite-Sized, Sweet & Fluffy, a Fat-Free Treat, Great for Hot Chocolat…
  5. 5365 by Whole Foods Market, Large Marshmallows, 10 Ounce 10 Ounce (Pack of 1)

Frequently asked questions

How many images do top Marshmallows listings have on Amazon?
The median top-10 best seller in Amazon's Grocery & Gourmet Food > Candy & Chocolate > Marshmallows category has 8 gallery images (as of August 2026).
Do best-selling Marshmallows products use A+ Content?
9 of 10 of the top 10 best sellers in this category use A+ Content on their product pages.
How much video do top Marshmallows listings on Amazon have?
4 of 10 top sellers include a brand-uploaded video, and the median listing carries 3 creator (Amazon Influencer) videos.
What rating do top Marshmallows products have on Amazon?
The median top seller in this category holds a 4.7-star rating across 4,225 reviews.

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Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.