median images in the median Produce category
top sellers with a brand video, median category
median creator videos per top listing
top sellers using A+ Content, median category
Most content-saturated
Produce categories where the leaders are most built out — expect a high content bar.
Biggest content openings
Produce categories where even the top sellers are light on content — the fastest places to stand out.
Produce categories
Benchmarks for each Produce category, measured from the top 10 best sellers.
| Category | Images | Brand video | Creator videos | A+ Content |
|---|---|---|---|---|
| Dried Fruits & Vegetables | 7 | 7 of 10 | 10 | 10 of 10 |
| Fresh Fruits | 1 | 0 of 10 | 5 | 2 of 10 |
| Fresh Herbs | 2 | 1 of 10 | 1 | 1 of 10 |
| Fresh Vegetables | 1 | 2 of 10 | 4 | 4 of 10 |
| Fruit & Nuts Gifts | 7 | 5 of 10 | 6 | 9 of 10 |
| Packaged Produce | 6 | 3 of 10 | 0 | 6 of 10 |
| Vegetarian Proteins | 4 | 4 of 10 | 1 | 5 of 10 |
Falling behind on Amazon?
Benchmark your digital shelf against top sellers to find the biggest opportunities to increase sales — and the content gaps behind them.
More in Grocery & Gourmet Food
Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.