median images in the median Pantry Staples category
top sellers with a brand video, median category
median creator videos per top listing
top sellers using A+ Content, median category
Most content-saturated
Pantry Staples categories where the leaders are most built out — expect a high content bar.
Biggest content openings
Pantry Staples categories where even the top sellers are light on content — the fastest places to stand out.
Pantry Staples categories
Benchmarks for each Pantry Staples category, measured from the top 10 best sellers.
| Category | Images | Brand video | Creator videos | A+ Content |
|---|---|---|---|---|
| Canned, Jarred & Packaged Foods | 7 | 6 of 10 | 10 | 10 of 10 |
| Condiments & Salad Dressings | 9 | 8 of 10 | 10 | 10 of 10 |
| Cooking & Baking | 6 | 7 of 10 | 10 | 10 of 10 |
| Dried Beans, Lentils & Peas | 4 | 1 of 10 | 3 | 10 of 10 |
| Dried Grains & Rice | 6 | 4 of 10 | 10 | 9 of 10 |
| Herbs, Spices & Seasonings | 7 | 8 of 10 | 10 | 10 of 10 |
| Jams, Jellies & Sweet Spreads | 5 | 5 of 10 | 6 | 9 of 10 |
| Nut & Seed Butters | 6 | 7 of 10 | 10 | 10 of 10 |
| Olives, Pickles & Relishes | 4 | 4 of 10 | 5 | 10 of 10 |
| Pasta & Noodles | 5 | 3 of 10 | 4 | 10 of 10 |
| Sauces, Gravies & Marinades | 7 | 5 of 10 | 10 | 9 of 10 |
| Soups, Stocks & Broths | 6 | 5 of 10 | 6 | 10 of 10 |
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Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.