Gallery images6
median images per top listing
Brand video7 of 10
top sellers include a brand-uploaded video
0%
Creator videos10
median creator videos per top listing
A+ Content10 of 10
top sellers use A+ (enhanced brand) content
0%
How Cooking & Baking compares
This category's top sellers vs. the median Grocery & Gourmet Food category and all benchmarked Amazon categories.
Gallery images
Cooking & Baking
6
Grocery & Gourmet Food median
6
All Amazon
6
Brand video
Cooking & Baking
7 of 10
Grocery & Gourmet Food median
5 of 10
All Amazon
7 of 10
Creator videos
Cooking & Baking
10
Grocery & Gourmet Food median
3
All Amazon
8
A+ Content
Cooking & Baking
10 of 10
Grocery & Gourmet Food median
8 of 10
All Amazon
9 of 10
What this benchmark means
- A+ Content is table stakes: 10 of 10 top sellers use it. A listing without A+ is visibly behind every leader on the shelf.
- Creator content is saturated: the median top listing carries 10 creator videos. Having creator video isn't a differentiator in Cooking & Baking — having better creator video is.
- The leaders are entrenched — a median of 22,809 reviews at 4.7 stars. Content parity with this benchmark is the price of entry; review volume takes longer to build.
The numbers
| Content benchmark | Top 10 best sellers (August 2026) |
|---|---|
| Gallery imagesMedian image count across top listings | 6 |
| Brand videoShare with a brand-uploaded product video | 7 of 10 listings |
| Creator videosMedian count of Amazon Influencer / creator videos | 10 |
| A+ ContentShare with A+ (enhanced brand) content | 10 of 10 listings |
| Star ratingMedian listing rating | 4.7 stars |
| ReviewsMedian review count | 22,809 |
Top sellers in Cooking & Baking
The top-ranked listings in this category's benchmark cohort (August 2026 snapshot) — the pages setting the content bar above.
- 1BBF Organic Chia Seeds 32 Oz, Omega-3 & Fiber, Pudding, Smoothies, Oatmeal | High Fiber Chia Seeds, Omega 3s,…
- 2Amazon Saver, Distilled White Vinegar, Great for Cooking and Cleaning, 16 Fl Oz 16 Fl Oz (Pack of 1)
- 3Wonderful Pistachios No Shells, 3 Flavors Mixed Variety Pack of 9 (0.75 Ounce), Roasted & Salted Nuts (4), Chi…
- 4ARM & HAMMER Baking Soda, 2.7 Lbs | 100+ Household Uses, Food Grade Baking Soda, Cleaning & Deodorizing, Pure…
- 5Atlas Organic Extra Virgin Olive Oil, Moroccan, High Polyphenol, 1 L | Cold Pressed EVOO With High Smoke Point…
Frequently asked questions
- How many images do top Cooking & Baking listings have on Amazon?
- The median top-10 best seller in Amazon's Grocery & Gourmet Food > Pantry Staples > Cooking & Baking category has 6 gallery images (as of August 2026).
- Do best-selling Cooking & Baking products use A+ Content?
- 10 of 10 of the top 10 best sellers in this category use A+ Content on their product pages.
- How much video do top Cooking & Baking listings on Amazon have?
- 7 of 10 top sellers include a brand-uploaded video, and the median listing carries 10 creator (Amazon Influencer) videos.
- What rating do top Cooking & Baking products have on Amazon?
- The median top seller in this category holds a 4.7-star rating across 22,809 reviews.
Falling behind on Amazon?
Benchmark your digital shelf against top sellers to find the biggest opportunities to increase sales — and the content gaps behind them.
More in Pantry Staples
Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.