Gallery images6
median images per top listing
Brand video7 of 10
top sellers include a brand-uploaded video
0%
Creator videos10
median creator videos per top listing
A+ Content10 of 10
top sellers use A+ (enhanced brand) content
0%
How Nut & Seed Butters compares
This category's top sellers vs. the median Grocery & Gourmet Food category and all benchmarked Amazon categories.
Gallery images
Nut & Seed Butters
6
Grocery & Gourmet Food median
6
All Amazon
6
Brand video
Nut & Seed Butters
7 of 10
Grocery & Gourmet Food median
5 of 10
All Amazon
7 of 10
Creator videos
Nut & Seed Butters
10
Grocery & Gourmet Food median
3
All Amazon
8
A+ Content
Nut & Seed Butters
10 of 10
Grocery & Gourmet Food median
8 of 10
All Amazon
9 of 10
What this benchmark means
- A+ Content is table stakes: 10 of 10 top sellers use it. A listing without A+ is visibly behind every leader on the shelf.
- Creator content is saturated: the median top listing carries 10 creator videos. Having creator video isn't a differentiator in Nut & Seed Butters — having better creator video is.
- The leaders are entrenched — a median of 6,519 reviews at 4.7 stars. Content parity with this benchmark is the price of entry; review volume takes longer to build.
The numbers
| Content benchmark | Top 10 best sellers (August 2026) |
|---|---|
| Gallery imagesMedian image count across top listings | 6 |
| Brand videoShare with a brand-uploaded product video | 7 of 10 listings |
| Creator videosMedian count of Amazon Influencer / creator videos | 10 |
| A+ ContentShare with A+ (enhanced brand) content | 10 of 10 listings |
| Star ratingMedian listing rating | 4.7 stars |
| ReviewsMedian review count | 6,519 |
Top sellers in Nut & Seed Butters
The top-ranked listings in this category's benchmark cohort (August 2026 snapshot) — the pages setting the content bar above.
- 1PBfit Classic Peanut Butter Powder 30 Oz, Peanut Spread with 8g Protein | Real Roasted Peanut, Gluten-Free, 60…
- 2SKIPPY Natural Peanut Butter Creamy Spread, 26.5 oz Jar 26.5 Ounce (Pack of 1)
- 3365 by Whole Foods Market, Organic Creamy Peanut Butter, Unsweetened & Unsalted, Stir and Enjoy, 16 Ounce 16 O…
- 4SKIPPY Peanut Butter, Creamy, 7 g protein per serving, 80 oz. 80 Ounce (Pack of 1)
- 5SKIPPY Creamy Peanut Butter, 28 Ounce Jar 28 Ounce (Pack of 1)
Frequently asked questions
- How many images do top Nut & Seed Butters listings have on Amazon?
- The median top-10 best seller in Amazon's Grocery & Gourmet Food > Pantry Staples > Nut & Seed Butters category has 6 gallery images (as of August 2026).
- Do best-selling Nut & Seed Butters products use A+ Content?
- 10 of 10 of the top 10 best sellers in this category use A+ Content on their product pages.
- How much video do top Nut & Seed Butters listings on Amazon have?
- 7 of 10 top sellers include a brand-uploaded video, and the median listing carries 10 creator (Amazon Influencer) videos.
- What rating do top Nut & Seed Butters products have on Amazon?
- The median top seller in this category holds a 4.7-star rating across 6,519 reviews.
Falling behind on Amazon?
Benchmark your digital shelf against top sellers to find the biggest opportunities to increase sales — and the content gaps behind them.
More in Pantry Staples
Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.