Gallery images6
median images per top listing
Brand video3 of 10
top sellers include a brand-uploaded video
0%
Creator videos3
median creator videos per top listing
A+ Content7 of 10
top sellers use A+ (enhanced brand) content
0%
How Assortments & Variety Gifts compares
This category's top sellers vs. the median Grocery & Gourmet Food category and all benchmarked Amazon categories.
Gallery images
Assortments & Variety Gifts
6
Grocery & Gourmet Food median
6
All Amazon
6
Brand video
Assortments & Variety Gifts
3 of 10
Grocery & Gourmet Food median
5 of 10
All Amazon
7 of 10
Creator videos
Assortments & Variety Gifts
3
Grocery & Gourmet Food median
3
All Amazon
8
A+ Content
Assortments & Variety Gifts
7 of 10
Grocery & Gourmet Food median
8 of 10
All Amazon
9 of 10
What this benchmark means
- Creator video adoption is early: category leaders carry a median of just 3 creator videos. A steady creator content pipeline is one of the fastest ways to out-content this category's top sellers.
- The leaders are entrenched — a median of 1,289 reviews at 4.5 stars. Content parity with this benchmark is the price of entry; review volume takes longer to build.
The numbers
| Content benchmark | Top 10 best sellers (August 2026) |
|---|---|
| Gallery imagesMedian image count across top listings | 6 |
| Brand videoShare with a brand-uploaded product video | 3 of 10 listings |
| Creator videosMedian count of Amazon Influencer / creator videos | 3 |
| A+ ContentShare with A+ (enhanced brand) content | 7 of 10 listings |
| Star ratingMedian listing rating | 4.5 stars |
| ReviewsMedian review count | 1,289 |
Top sellers in Assortments & Variety Gifts
The top-ranked listings in this category's benchmark cohort (August 2026 snapshot) — the pages setting the content bar above.
- 1CRAVEBOX Snacks Box Variety Pack Care Package (45 Count) Summer Treats Gift Basket Adults Kids Grandkids Guys…
- 2Ultimate Variety Sampler Care Package 40 Count - Ready To Gift Assorted Snacks With Cookies Chips Bars Popcorn…
- 3Broadman Pre-filled Communion Fellowship Cup Juice and Wafer Set, 6 Count 6 Count (Pack of 1)
- 4Jumbo Jumble Snack Box (40 Count) Protein Gift Care Package Snacks Variety Pack for Adults Teens Kids Men Wome…
- 5Gift A Snack - Snack Box Variety Pack Care Package (40 Count) Greeting Card | Graduation Birthday Sweet Treats…
Frequently asked questions
- How many images do top Assortments & Variety Gifts listings have on Amazon?
- The median top-10 best seller in Amazon's Grocery & Gourmet Food > Food & Beverage Gifts > Assortments & Variety Gifts category has 6 gallery images (as of August 2026).
- Do best-selling Assortments & Variety Gifts products use A+ Content?
- 7 of 10 of the top 10 best sellers in this category use A+ Content on their product pages.
- How much video do top Assortments & Variety Gifts listings on Amazon have?
- 3 of 10 top sellers include a brand-uploaded video, and the median listing carries 3 creator (Amazon Influencer) videos.
- What rating do top Assortments & Variety Gifts products have on Amazon?
- The median top seller in this category holds a 4.5-star rating across 1,289 reviews.
Falling behind on Amazon?
Benchmark your digital shelf against top sellers to find the biggest opportunities to increase sales — and the content gaps behind them.
More in Food & Beverage Gifts
Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.