Gallery images8
median images per top listing
Brand video7 of 10
top sellers include a brand-uploaded video
0%
Creator videos10
median creator videos per top listing
A+ Content9 of 10
top sellers use A+ (enhanced brand) content
0%
How Home Tests compares
This category's top sellers vs. the median Health & Personal Care category and all benchmarked Amazon categories.
Gallery images
Home Tests
8
Health & Personal Care median
7
All Amazon
6
Brand video
Home Tests
7 of 10
Health & Personal Care median
8 of 10
All Amazon
7 of 10
Creator videos
Home Tests
10
Health & Personal Care median
10
All Amazon
8
A+ Content
Home Tests
9 of 10
Health & Personal Care median
10 of 10
All Amazon
9 of 10
What this benchmark means
- Home Tests is an image-heavy category: the median top listing has 8 gallery images vs. 6 across all benchmarked Amazon categories. Buyers here expect to see the product from every angle before they commit.
- A+ Content is table stakes: 9 of 10 top sellers use it. A listing without A+ is visibly behind every leader on the shelf.
- Creator content is saturated: the median top listing carries 10 creator videos. Having creator video isn't a differentiator in Home Tests — having better creator video is.
- The leaders are entrenched — a median of 19,549 reviews at 4.6 stars. Content parity with this benchmark is the price of entry; review volume takes longer to build.
The numbers
| Content benchmark | Top 10 best sellers (August 2026) |
|---|---|
| Gallery imagesMedian image count across top listings | 8 |
| Brand videoShare with a brand-uploaded product video | 7 of 10 listings |
| Creator videosMedian count of Amazon Influencer / creator videos | 10 |
| A+ ContentShare with A+ (enhanced brand) content | 9 of 10 listings |
| Star ratingMedian listing rating | 4.6 stars |
| ReviewsMedian review count | 19,549 |
Top sellers in Home Tests
The top-ranked listings in this category's benchmark cohort (August 2026 snapshot) — the pages setting the content bar above.
- 1TyFast COVID-19 Rapid Antigen Test Kit, 10-Min Results, 10 Tests | Nasal Swab Self-Test, Easy-To-Use For Adult…
- 2Genetic Methylation Test Kit & MTHFR Testing Kit | 300+ DNA Reports, MTHFR Gene Variants, COMT, BHMT, AHCY and…
- 32San COVID-19 and Flu A&B, Antigen Rapid Combo Test, Results in 10 Minutes, FDA Cleared, 3-in-1 Flu + Covid Te…
- 4First Response Early Result Pregnancy Test, 5 Count Pack of 1 | Test As Early As 6 Days*, Over 99% Accurate*,…
- 5Clearblue Rapid Detection Pregnancy Test, Home Pregnancy Kit, 2 Count Rapid 2 2 Count (Pack of 1)
Frequently asked questions
- How many images do top Home Tests listings have on Amazon?
- The median top-10 best seller in Amazon's Health & Personal Care > Medical Supplies & Equipment > Home Tests category has 8 gallery images (as of August 2026).
- Do best-selling Home Tests products use A+ Content?
- 9 of 10 of the top 10 best sellers in this category use A+ Content on their product pages.
- How much video do top Home Tests listings on Amazon have?
- 7 of 10 top sellers include a brand-uploaded video, and the median listing carries 10 creator (Amazon Influencer) videos.
- What rating do top Home Tests products have on Amazon?
- The median top seller in this category holds a 4.6-star rating across 19,549 reviews.
Falling behind on Amazon?
Benchmark your digital shelf against top sellers to find the biggest opportunities to increase sales — and the content gaps behind them.
More in Medical Supplies & Equipment
Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.