median images in the median Health & Personal Care category
top sellers with a brand video, median category
median creator videos per top listing
top sellers using A+ Content, median category
Most content-saturated
Health & Personal Care categories where the leaders are most built out — expect a high content bar.
Biggest content openings
Health & Personal Care categories where even the top sellers are light on content — the fastest places to stand out.
Health & Personal Care categories
Benchmarks for each Health & Personal Care category, measured from the top 10 best sellers.
| Category | Images | Brand video | Creator videos | A+ Content |
|---|---|---|---|---|
| Baby & Child Caremedian across 3 categories | 8 | 9 of 10 | 10 | 10 of 10 |
| Health Caremedian across 9 categories | 7 | 8 of 10 | 10 | 10 of 10 |
| Household Suppliesmedian across 7 categories | 7 | 8 of 10 | 10 | 9 of 10 |
| Medical Supplies & Equipmentmedian across 6 categories | 7 | 8 of 10 | 10 | 10 of 10 |
| Sexual Wellnessmedian across 8 categories | 7 | 6 of 10 | 5 | 8 of 10 |
| Sports Nutritionmedian across 8 categories | 7 | 7 of 10 | 10 | 10 of 10 |
| Stationery & Gift Wrapping Suppliesmedian across 2 categories | 6 | 6 of 10 | 6 | 8 of 10 |
| Vision Caremedian across 3 categories | 6 | 8 of 10 | 10 | 10 of 10 |
| Vitamins & Dietary Supplementsmedian across 4 categories | 8 | 8 of 10 | 10 | 10 of 10 |
| Wellness & Relaxationmedian across 4 categories | 6 | 7 of 10 | 10 | 9 of 10 |
Falling behind on Amazon?
Benchmark your digital shelf against top sellers to find the biggest opportunities to increase sales — and the content gaps behind them.
Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.