median images in the median Sexual Wellness category
top sellers with a brand video, median category
median creator videos per top listing
top sellers using A+ Content, median category
Most content-saturated
Sexual Wellness categories where the leaders are most built out — expect a high content bar.
Biggest content openings
Sexual Wellness categories where even the top sellers are light on content — the fastest places to stand out.
Sexual Wellness categories
Benchmarks for each Sexual Wellness category, measured from the top 10 best sellers.
| Category | Images | Brand video | Creator videos | A+ Content |
|---|---|---|---|---|
| Adult Toys & Games | 7 | 8 of 10 | 10 | 10 of 10 |
| Bondage Gear & Accessories | 7 | 7 of 10 | 10 | 9 of 10 |
| Jewelry | 6 | 2 of 10 | 0 | 5 of 10 |
| Novelties | 6 | 4 of 10 | 1 | 5 of 10 |
| Safer Sex | 7 | 9 of 10 | 10 | 9 of 10 |
| Sensual Delights | 8 | 7 of 10 | 7 | 7 of 10 |
| Sex Furniture | 6 | 3 of 10 | 3 | 10 of 10 |
| Sexual Enhancers | 7 | 3 of 10 | 3 | 7 of 10 |
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Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.