Gallery images7
median images per top listing
Brand video9 of 10
top sellers include a brand-uploaded video
0%
Creator videos10
median creator videos per top listing
A+ Content9 of 10
top sellers use A+ (enhanced brand) content
0%
How Safer Sex compares
This category's top sellers vs. the median Health & Personal Care category and all benchmarked Amazon categories.
Gallery images
Safer Sex
7
Health & Personal Care median
7
All Amazon
6
Brand video
Safer Sex
9 of 10
Health & Personal Care median
8 of 10
All Amazon
7 of 10
Creator videos
Safer Sex
10
Health & Personal Care median
10
All Amazon
8
A+ Content
Safer Sex
9 of 10
Health & Personal Care median
10 of 10
All Amazon
9 of 10
What this benchmark means
- A+ Content is table stakes: 9 of 10 top sellers use it. A listing without A+ is visibly behind every leader on the shelf.
- Creator content is saturated: the median top listing carries 10 creator videos. Having creator video isn't a differentiator in Safer Sex — having better creator video is.
- The leaders are entrenched — a median of 19,902 reviews at 4.6 stars. Content parity with this benchmark is the price of entry; review volume takes longer to build.
The numbers
| Content benchmark | Top 10 best sellers (August 2026) |
|---|---|
| Gallery imagesMedian image count across top listings | 7 |
| Brand videoShare with a brand-uploaded product video | 9 of 10 listings |
| Creator videosMedian count of Amazon Influencer / creator videos | 10 |
| A+ ContentShare with A+ (enhanced brand) content | 9 of 10 listings |
| Star ratingMedian listing rating | 4.6 stars |
| ReviewsMedian review count | 19,902 |
Top sellers in Safer Sex
The top-ranked listings in this category's benchmark cohort (August 2026 snapshot) — the pages setting the content bar above.
- 1My Way Emergency Contraceptive 1 Tablet, Female Contraceptive, Adult, Single Tablet
- 2LUBELIFE Water-Based Lube – Personal Lubricant for Men, Women & Couples, Travel Size, Non-Staining, Easy Clean…
- 3SKYN Elite – 36 Count – Ultra-Thin, Lubricated Latex-Free Condoms Elite 36 Count (Pack of 1)
- 4LUBELIFE Water Based 3X Anal Lube, Personal Lubricant, Toy Condom Safe, 8oz | Extra thick anal glide with trip…
- 5K-Y Jelly Water Based Lube for Sex, Anal Lube, Non-Greasy Water Based Personal Lubricant, pH Friendly Sex Lube…
Frequently asked questions
- How many images do top Safer Sex listings have on Amazon?
- The median top-10 best seller in Amazon's Health & Personal Care > Sexual Wellness > Safer Sex category has 7 gallery images (as of August 2026).
- Do best-selling Safer Sex products use A+ Content?
- 9 of 10 of the top 10 best sellers in this category use A+ Content on their product pages.
- How much video do top Safer Sex listings on Amazon have?
- 9 of 10 top sellers include a brand-uploaded video, and the median listing carries 10 creator (Amazon Influencer) videos.
- What rating do top Safer Sex products have on Amazon?
- The median top seller in this category holds a 4.6-star rating across 19,902 reviews.
Falling behind on Amazon?
Benchmark your digital shelf against top sellers to find the biggest opportunities to increase sales — and the content gaps behind them.
More in Sexual Wellness
Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.