Gallery images7
median images per top listing
Brand video8 of 10
top sellers include a brand-uploaded video
0%
Creator videos10
median creator videos per top listing
A+ Content10 of 10
top sellers use A+ (enhanced brand) content
0%
How Adult Toys & Games compares
This category's top sellers vs. the median Health & Personal Care category and all benchmarked Amazon categories.
Gallery images
Adult Toys & Games
7
Health & Personal Care median
7
All Amazon
6
Brand video
Adult Toys & Games
8 of 10
Health & Personal Care median
8 of 10
All Amazon
7 of 10
Creator videos
Adult Toys & Games
10
Health & Personal Care median
10
All Amazon
8
A+ Content
Adult Toys & Games
10 of 10
Health & Personal Care median
10 of 10
All Amazon
9 of 10
What this benchmark means
- A+ Content is table stakes: 10 of 10 top sellers use it. A listing without A+ is visibly behind every leader on the shelf.
- Creator content is saturated: the median top listing carries 10 creator videos. Having creator video isn't a differentiator in Adult Toys & Games — having better creator video is.
- The leaders are entrenched — a median of 3,431 reviews at 4.3 stars. Content parity with this benchmark is the price of entry; review volume takes longer to build.
The numbers
| Content benchmark | Top 10 best sellers (August 2026) |
|---|---|
| Gallery imagesMedian image count across top listings | 7 |
| Brand videoShare with a brand-uploaded product video | 8 of 10 listings |
| Creator videosMedian count of Amazon Influencer / creator videos | 10 |
| A+ ContentShare with A+ (enhanced brand) content | 10 of 10 listings |
| Star ratingMedian listing rating | 4.3 stars |
| ReviewsMedian review count | 3,431 |
Top sellers in Adult Toys & Games
The top-ranked listings in this category's benchmark cohort (August 2026 snapshot) — the pages setting the content bar above.
- 1Futarita Hydrating Water-Based Personal Lubricant with Hyaluronic Acid, Non-Sticky pH Balanced Lube, Gentle fo…
- 2Vibrator Dildo Sex Toys for Women - MOOLIGIRL Rose Sex Toy with Thrusting G Spot Vibrators & 10 Sucking Modes…
- 3Vibrator Adult Sex Toys for Women - Sovokn 5IN1 Mouth Sucking Vibrator Rose Sex Toy, 10 Tongue Licking, 3 Auto…
- 4Ava Vibrator Sex Toys – Battery Life 4 Hours | Water Resistant Body Safe Silicone | Clitoral Vibrators Couples…
- 57.8" Realistic Flesh Liquid Silicone Dildo with Strong Suction Cup | Sensual lifelike toy featuring a powerful…
Frequently asked questions
- How many images do top Adult Toys & Games listings have on Amazon?
- The median top-10 best seller in Amazon's Health & Personal Care > Sexual Wellness > Adult Toys & Games category has 7 gallery images (as of August 2026).
- Do best-selling Adult Toys & Games products use A+ Content?
- 10 of 10 of the top 10 best sellers in this category use A+ Content on their product pages.
- How much video do top Adult Toys & Games listings on Amazon have?
- 8 of 10 top sellers include a brand-uploaded video, and the median listing carries 10 creator (Amazon Influencer) videos.
- What rating do top Adult Toys & Games products have on Amazon?
- The median top seller in this category holds a 4.3-star rating across 3,431 reviews.
Falling behind on Amazon?
Benchmark your digital shelf against top sellers to find the biggest opportunities to increase sales — and the content gaps behind them.
More in Sexual Wellness
Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.