median images in the median Health Care category
top sellers with a brand video, median category
median creator videos per top listing
top sellers using A+ Content, median category
Most content-saturated
Health Care categories where the leaders are most built out — expect a high content bar.
Biggest content openings
Health Care categories where even the top sellers are light on content — the fastest places to stand out.
Health Care categories
Benchmarks for each Health Care category, measured from the top 10 best sellers.
| Category | Images | Brand video | Creator videos | A+ Content |
|---|---|---|---|---|
| Diabetes Care | 6 | 8 of 10 | 10 | 9 of 10 |
| Ear Care | 6 | 10 of 10 | 10 | 10 of 10 |
| First Aid | 7 | 9 of 10 | 10 | 10 of 10 |
| Foot Health | 7 | 6 of 10 | 10 | 10 of 10 |
| OTC Medications & Treatments | 7 | 4 of 10 | 10 | 10 of 10 |
| Respiratory Aids & Accessories | 5 | 8 of 10 | 10 | 10 of 10 |
| Sleep & Snoring | 7 | 8 of 10 | 10 | 10 of 10 |
| Smoking Cessation | 11 | 7 of 10 | 3 | 10 of 10 |
| Women's Health | 8 | 9 of 10 | 10 | 10 of 10 |
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Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.