median images in the median Sports Nutrition category
top sellers with a brand video, median category
median creator videos per top listing
top sellers using A+ Content, median category
Most content-saturated
Sports Nutrition categories where the leaders are most built out — expect a high content bar.
Biggest content openings
Sports Nutrition categories where even the top sellers are light on content — the fastest places to stand out.
Sports Nutrition categories
Benchmarks for each Sports Nutrition category, measured from the top 10 best sellers.
| Category | Images | Brand video | Creator videos | A+ Content |
|---|---|---|---|---|
| Endurance & Energy | 8 | 7 of 10 | 10 | 10 of 10 |
| Healthy Snacks & Beverages | 7 | 8 of 10 | 10 | 8 of 10 |
| Hydration | 6 | 7 of 10 | 10 | 10 of 10 |
| Post-Workout & Recovery | 7 | 7 of 10 | 10 | 10 of 10 |
| Pre-Workout | 6 | 8 of 10 | 10 | 10 of 10 |
| Protein | 7 | 8 of 10 | 10 | 9 of 10 |
| Testosterone Boosters | 6 | 5 of 10 | 8 | 10 of 10 |
| Weight Gainers | 7 | 7 of 10 | 8 | 10 of 10 |
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Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.