Gallery images6
median images per top listing
Brand video7 of 10
top sellers include a brand-uploaded video
0%
Creator videos10
median creator videos per top listing
A+ Content10 of 10
top sellers use A+ (enhanced brand) content
0%
How Hydration compares
This category's top sellers vs. the median Health & Personal Care category and all benchmarked Amazon categories.
Gallery images
Hydration
6
Health & Personal Care median
7
All Amazon
6
Brand video
Hydration
7 of 10
Health & Personal Care median
8 of 10
All Amazon
7 of 10
Creator videos
Hydration
10
Health & Personal Care median
10
All Amazon
8
A+ Content
Hydration
10 of 10
Health & Personal Care median
10 of 10
All Amazon
9 of 10
What this benchmark means
- A+ Content is table stakes: 10 of 10 top sellers use it. A listing without A+ is visibly behind every leader on the shelf.
- Creator content is saturated: the median top listing carries 10 creator videos. Having creator video isn't a differentiator in Hydration — having better creator video is.
- The leaders are entrenched — a median of 10,077 reviews at 4.6 stars. Content parity with this benchmark is the price of entry; review volume takes longer to build.
The numbers
| Content benchmark | Top 10 best sellers (August 2026) |
|---|---|
| Gallery imagesMedian image count across top listings | 6 |
| Brand videoShare with a brand-uploaded product video | 7 of 10 listings |
| Creator videosMedian count of Amazon Influencer / creator videos | 10 |
| A+ ContentShare with A+ (enhanced brand) content | 10 of 10 listings |
| Star ratingMedian listing rating | 4.6 stars |
| ReviewsMedian review count | 10,077 |
Top sellers in Hydration
The top-ranked listings in this category's benchmark cohort (August 2026 snapshot) — the pages setting the content bar above.
- 1Ultima Replenisher Original Variety Electrolyte Packets, 20 Stickpacks | Daily Zero Sugar Powder Hydration Pac…
- 2LMNT Zero Sugar Electrolytes - Raspberry Salt | Drink Mix | 30-Count Raspberry Salt 30 Count
- 3Liquid I.V. Sugar Free Hydration Electrolytes, Lemon Lime, 14 Count | Scientifically Formulated | Clinically P…
- 4Nectar Hydration Packets - Electrolytes Powder Packets - Sugar Free & 0 Calorie - Organic Fruit Liquid Daily I…
- 5Liquid I.V. Hydration Electrolytes, Lemon Lime, 16 Count | Scientifically Formulated | Clinically Proven Hydra…
Frequently asked questions
- How many images do top Hydration listings have on Amazon?
- The median top-10 best seller in Amazon's Health & Personal Care > Sports Nutrition > Hydration category has 6 gallery images (as of August 2026).
- Do best-selling Hydration products use A+ Content?
- 10 of 10 of the top 10 best sellers in this category use A+ Content on their product pages.
- How much video do top Hydration listings on Amazon have?
- 7 of 10 top sellers include a brand-uploaded video, and the median listing carries 10 creator (Amazon Influencer) videos.
- What rating do top Hydration products have on Amazon?
- The median top seller in this category holds a 4.6-star rating across 10,077 reviews.
Falling behind on Amazon?
Benchmark your digital shelf against top sellers to find the biggest opportunities to increase sales — and the content gaps behind them.
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Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.