Gallery images7
median images per top listing
Brand video8 of 10
top sellers include a brand-uploaded video
0%
Creator videos10
median creator videos per top listing
A+ Content9 of 10
top sellers use A+ (enhanced brand) content
0%
How Protein compares
This category's top sellers vs. the median Health & Personal Care category and all benchmarked Amazon categories.
Gallery images
Protein
7
Health & Personal Care median
7
All Amazon
6
Brand video
Protein
8 of 10
Health & Personal Care median
8 of 10
All Amazon
7 of 10
Creator videos
Protein
10
Health & Personal Care median
10
All Amazon
8
A+ Content
Protein
9 of 10
Health & Personal Care median
10 of 10
All Amazon
9 of 10
What this benchmark means
- A+ Content is table stakes: 9 of 10 top sellers use it. A listing without A+ is visibly behind every leader on the shelf.
- Creator content is saturated: the median top listing carries 10 creator videos. Having creator video isn't a differentiator in Protein — having better creator video is.
- The leaders are entrenched — a median of 20,611 reviews at 4.6 stars. Content parity with this benchmark is the price of entry; review volume takes longer to build.
The numbers
| Content benchmark | Top 10 best sellers (August 2026) |
|---|---|
| Gallery imagesMedian image count across top listings | 7 |
| Brand videoShare with a brand-uploaded product video | 8 of 10 listings |
| Creator videosMedian count of Amazon Influencer / creator videos | 10 |
| A+ ContentShare with A+ (enhanced brand) content | 9 of 10 listings |
| Star ratingMedian listing rating | 4.6 stars |
| ReviewsMedian review count | 20,611 |
Top sellers in Protein
The top-ranked listings in this category's benchmark cohort (August 2026 snapshot) — the pages setting the content bar above.
- 1Orgain Organic Vegan 21g Protein Powder, Vanilla Bean, 2.03 lb | Plant based protein, 4g prebiotic fiber, no a…
- 2Ensure Max Protein Milk Chocolate Shake, 30g High Protein, 12 Pack | 30g Protein to Support Muscle Health & Ma…
- 3Premier Protein 30g High Protein Powder, 100% Whey, Vanilla, 17 Servings | No Added Sugar, Supports Muscle Hea…
- 4Optimum Nutrition Gold Standard 100% Whey Protein Powder, Vanilla Ice Cream, 2 Pound (Packaging May Vary) | 24…
- 5Transparent Labs Grass-Fed Whey Protein Isolate - Naturally Flavored, Gluten Free Whey Protein Powder with 28g…
Frequently asked questions
- How many images do top Protein listings have on Amazon?
- The median top-10 best seller in Amazon's Health & Personal Care > Sports Nutrition > Protein category has 7 gallery images (as of August 2026).
- Do best-selling Protein products use A+ Content?
- 9 of 10 of the top 10 best sellers in this category use A+ Content on their product pages.
- How much video do top Protein listings on Amazon have?
- 8 of 10 top sellers include a brand-uploaded video, and the median listing carries 10 creator (Amazon Influencer) videos.
- What rating do top Protein products have on Amazon?
- The median top seller in this category holds a 4.6-star rating across 20,611 reviews.
Falling behind on Amazon?
Benchmark your digital shelf against top sellers to find the biggest opportunities to increase sales — and the content gaps behind them.
More in Sports Nutrition
Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.